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YouTube Channels For Dummies
Rob Ciampa (Author), Matt Ciampa (Author), Rich Murphy (Author), Jackie Swansburg Paulino (Author)
9781394271436, Wiley
Paperback / softback, published 19 December 2024
384 pages
22.9 x 18.3 x 2.5 cm, 0.499 kg
Unleash Your Video Stardom! Ready to shine on the world's biggest stage? With YouTube Channels For Dummies, you'll unlock the secrets to creating powerful videos and channels that captivate audiences and propel your brand to stardom. Four renowned experts guide you through every step, from ideation to production, promotion, and monetization. Develop a loyal community of engaged fans and customers with YouTube Analytics and learn how to leverage AI to streamline your video planning and scheduling. When you've mastered content creation and built your audience, it's time to build your business. YouTube Channels For Dummies reveals proven strategies for monetizing your channel through: Whether you're a bedroom broadcaster, a business looking to reach a global audience, or anywhere in between, this jargon-free guide is your ticket to YouTube superstardom. Get ready to claim your share of the spotlight.
Introduction 1 Part 1: Getting Started with YouTube 7 Chapter 1: Understanding the YouTube Ecosystem 9 Chapter 2: The Basics of YouTube Navigation 25 Chapter 3: Building Your Channel from the Ground Up 53 Part 2: Making Great YouTube Videos 75 Chapter 4: What Makes a Video Good? 77 Chapter 5: Production: How to Have a Successful Shoot 91 Chapter 6: Post-Production: How to Edit 115 Chapter 7: Preparing for Upload Day 145 Part 3: Growing, Knowing, and Engaging Your Audience 179 Chapter 8: Building Your Audience 181 Chapter 9: Creating Your Content Strategy 203 Chapter 10: YouTube Studio Channel Analytics 221 Chapter 11: First-Party Data: Your Own Secret Recipe 249 Part 4: YouTube Channels Are Serious Business 263 Chapter 12: Expanding Your Audience with Paid Ads and Promotions 265 Chapter 13: Earning Money on YouTube: A YPP Overview 289 Chapter 14: Using AI to Supercharge Your YouTube Channel 307 Part 5: The Part of Tens 325 Chapter 15: Ten Key Steps to Improving YouTube Search Results 327 Chapter 16: Ten Things to Know About Copyright 337
Subject Areas: Internet guides & online services [UDB]
