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Y-Size Your Business
How Gen Y Employees Can Save You Money and Grow Your Business
Jason Ryan Dorsey (Author)
9780470505564, Wiley
Hardback, published 8 December 2009
240 pages
23.1 x 15.8 x 2.3 cm, 0.408 kg
In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest growing segment in the US workforce—and now comprises the entire 18 to 32 demographic. Along with their ever-present cell phone and occasional backpack, Gen Y brings tremendous potential and timely skills to the workplace (just ask, they’ll tell you). However, Gen Y can be notoriously difficult to attract, retain, motivate, and develop. Gen Y's new approach to work makes them a growing challenge or strategic opportunity—depending entirely on how you choose to employ them. In Y-Size Your Business, Jason Ryan Dorsey, The Gen Y Guy, presents a step-by-step methodology for best employing Gen Y without investing a lot of time or money. A member of Gen Y himself he delivers an insider's view of his generation as well as more than fifty cost-effective, ready-to-use strategies that deliver immediate measurable results. Dorsey collected these creative strategies from the frontlines of business during his work with executives, managers, and entrepreneurs in businesses large and small around the world. He shows you exactly how to attract the best Gen Y employees, quickly develop their workplace skills, and then unlock their performance, motivation, and loyalty. Companies that wisely choose to embrace Gen Y today will be well positioned to navigate the global economy tomorrow. Not only will these companies benefit from the talents and ambitions of Gen Y—they’ll also benefit from Gen Y's increasing economic influence as well as their massive social networks. Based on Dorsey's work with business leaders at companies around the world, as a keynote speaker, consultant, and generational expert, Y-Size Your Business presents precisely the solutions you need to make the most of an increasingly important generation that is ready to make an impact from their first day at work (and then blog about it!).
Chapter 1 Hiring Gen Y Makes Dollars and Sense 1 Chapter 2 Behind the Scenes (and Screen Names) with Gen Y 13 Chapter 3 Four Generations, One Workplace, Lots of Issues 29 Chapter 4 An Overview on How to Y-Size Your Business 43 Chapter 5 What Gen Y Really Looks for in a Job 55 Chapter 6 Attract Quality Gen Y Employees Faster than Free Pizza at 2 am 65 Chapter 7 Day One Is All-Important 81 Chapter 8 Orientation: Confirming Our Fit within Your Culture 91 Chapter 9 Keep Gen Y Engaged @ Work 105 Chapter 10 Develop Gen Y Talent by Making “Good Enough” Unacceptable 121 Chapter 11 Professionalism Is More than Bling 139 Chapter 12 Motivate Gen Y by NOT Giving Us a Trophy 155 Chapter 13 Retain Gen Y—and Our Enthusiasm 171 Chapter 14 Lead Me to Loyalty 189 Chapter 15 Build a Talent Pipeline Like American Idol 207 A Call to Action: Why Reach Out to Gen Y—Your Legacy and Opportunity 217 Acknowledgments 221 About the Author 223 Index 225
Subject Areas: Business & management [KJ]
