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Work for What's Next
Why Workplace Culture is Failing and How the Next Generation Can Fix It
Amanda Schneider (Author), Deborah Golden (Foreword by)
9781394390885, Wiley
Hardback, published 11 May 2026
256 pages
23.1 x 15.8 x 2.5 cm, 0.454 kg
A provocative guide to rethinking connection and trust across generations in a digital-first world. In Work for What's Next: Why Workplace Culture is Failing and How the Next Generation Can Fix It, researcher and entrepreneur Amanda Schneider, delivers a modern and accessible framework for building trust across generational, geographic, and digital divides. Schneider exposes how outdated, unwritten norms are holding us back – and what to do instead. The book reveals how to build authentic connections in an always “on” world by moving beyond generational stereotypes to uncover real patterns and prototype better solutions. Work for What's Next offers a research-driven roadmap for the future—empathetic, practical, and designed for a world that never stops changing. Inside the book: Perfect for managers, executives, entrepreneurs, HR professionals, sellers and team leaders, Work for What's Next offers insights inspired by Gen Z - but designed to help all of us get the most from every member of today’s workforce.
Foreword by Deborah Golden xi Preface xv Part I How We Got Here 1 Chapter 1 The Trust Gap No One Saw Coming 3 Chapter 2 Shift Happens: Why the Time to Rethink Everything Is Now 13 Part II Foundational Concepts 23 Chapter 3 The Era of Intentional Selfhood: Why It All Starts with Us 25 Chapter 4 Rethinking Work: From Where It Happens to How It Happens 35 Chapter 5 The Future Is Speaking— But Are We Listening? 51 Part III 10 Fundamental Shifts 61 Chapter 6 Shift 1—From Physical to “Phygital”: The Future Belongs to Digital Natives 63 Chapter 7 Shift 2—From Authority to Authenticity: How to Build Trust in the Digital Age 77 Chapter 8 Shift 3—From “We Need” to “You Belong”: How to Recruit with Purpose and Impact 91 Chapter 9 Shift 4—From Old- School Loyalty to Modern Commitment: The Rules to Retain Have Changed 103 Chapter 10 Shift 5—From Teams to Tribes: Building a Culture of Real Connection 115 Chapter 11 Shift 6—From Ladders to Jungle Gyms: The New Rules of Purpose at Work 129 Chapter 12 Shift 7—From Meeting Overload to Meaningful Collaboration: Maximizing Synchronous and Asynchronous Time 143 Chapter 13: Shift 8—From Messenger to Multiplier: How to Communicate to Expand Your Impact 159 Chapter 14 Shift 9—From Apprenticeship to Accessibility: Mentorship for Every Generation 173 Chapter 15 Shift 10—From Better Answers to Better Questions: Learning in the AI Era 187 Conclusion 203 Notes 209 Acknowledgments 221 About the Author 225 Index 227
Subject Areas: Business & management [KJ]
