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Women and Wealth
A Playbook to Empower Clients and Unlock Their Fortune
Editorial Reviews Professional & Industry Praise “Women and Wealth: A Playbook to Empower Clients and Unlock Their Fortune is a timely guide that addresses one of the most critical opportunities in financial planning today: empowering women to take control of their financial futures. Cary Carbonaro’s thoughtful insights and practical strategies will inspire both financial advisors and clients to approach financial planning with confidence, clarity and purpose.” “Women and Wealth is the ultimate playbook for financial advisors looking to better serve women. Cary Carbonaro blends compelling personal stories with decades of professional expertise to create a guide that’s as inspiring as it is practical. This book is a game-changer for advisors, positioning you as the go-to expert to inspire and empower women to confidently take control of their financial futures. A must-read for advisors ready to lead the way in reshaping financial advice for women.” “Women and Wealth has nailed it, and this book should be required reading throughout the profession. Blind Spot Bias is rampant for both male and female advisors when it comes to working with women. This is not a cut-and-paste of the usual data about women and wealth — it clearly states the disconnect with practical action steps for all levels of client engagement.” “Thought leader Cary Carbonaro lays it out: our industry must adapt to serve women. With historical narratives and copious supporting data, Women and Wealth not only defines the problem with wealth management but also provides comprehensive and methodical solutions. As promised, it is a detailed playbook for success. The future of wealth is female.” “Cary Carbonaro’s new book, Women and Wealth: A Playbook to Empower Clients and Unlock Their Fortune, provides a template to help women and their financial advisors forge a healthier and sustainable financial future.” “Cary Carbonaro’s new book, Women and Wealth: A Playbook To Empower Clents and Unlock Their Fortune, is a must-read for advisors. She labels the elephant in the room — women are still underserved and overlooked in finance — and offers practical solutions to capture the hearts and wallets of 50% of the population. If you are looking to better serve women, or you are a female in this industry, this book is for you.” Awards & Recognition Women and Wealth has become the definitive resource for advisors who want to lead with empathy, purpose, and impact. It is also for all women who want to be empower with their finances.
Since its release, Women and Wealth has been widely acclaimed by financial media, industry leaders, and professional organizations as both a wake-up call and a playbook for modern financial advice. Cary Carbonaro’s work has been praised for blending research, empathy, and actionable strategy to transform how the financial industry engages women.
Across the press, the consensus is clear: Women and Wealth is defining the conversation about the future of women and finance.
“The historical norms of financial firms, regarding who our client is, no longer apply. will help the successful evolution of human advice in wealth management. Cary Carbonaro has been a leader who empowered positive change in the perception of women clients.”
— Haig Ariyan, CEO, Arax Investment Partners; Chairman, Ashton Thomas Private Wealth
— Kevin R. Keller, CAE, CEO, CFP Board
— Larry Sprung, CFP®, Author of Financial Planning Made Personal
— Susan Bradley, Founder, Sudden Money Institute
— Blair duQuesnay, Lead Advisor, The Preserve, Ritholtz Wealth Management
— Mary Beth Franklin, National Social Security Expert; Creator of PBS’s Social Security & You
— Kathleen Burns Kingsbury, Money Mindset Coach & Founder, KBK Wealth Connection
The press calls it “a wake-up call.”
The profession calls it “the playbook we’ve needed.”
And industry leaders agree it’s reshaping the language of modern financial advice.
Cary Carbonaro (Author)
9781394300273, Wiley
Hardback, published 8 May 2025
400 pages
23.4 x 16 x 3.3 cm, 0.658 kg
Better serve your female clients as a financial services professional In Women and Wealth: A Playbook to Empowering Clients and Unlocking Their Fortune, award-winning author and certified financial planner Cary Carbonaro delivers a practical and insightful guide for financial services professionals who want to better serve their female clients. The author explains the unique needs of women clients, the unique psychology driving their financial decisions, and their reasonable demands for personalized client care. She also offers actionable strategies, research-backed approaches, and real-world examples and case studies you can use to better serve women who reach out for personal finance and wealth management advice. Inside the book: A unique and powerful roadmap for financial services professionals seeking to better understand and serve women, Women and Wealth is a must-read for financial advisors and planners, insurance agents, bank and credit union representatives, and accountants everywhere.
Dedication v Dear Readers 1 Chapter 1 My Story 5 Chapter 2 What Is the Trillion Dollar Opportunity? 31 Chapter 3 What the Industry Is Doing Wrong 49 Chapter 4 Where Are the Women Advisors? 65 Chapter 5 History of Women and Money 75 Chapter 6 History of Female Breadwinners 101 Chapter 7 Understanding the Female Psyche 121 Chapter 8 Unconscious Bias 141 Chapter 9 Fear and Bag Lady Fear 163 Chapter 10 Bro Culture and Lawsuits 177 Chapter 11 Why Women Leave Their Advisors 187 Chapter 12 Ignored to Invested: How to Attract and Keep Women As Clients 199 Chapter 13 Widows and Divorcees Are Not the Only Female Clients 209 Chapter 14 Types of Female Clients, Part II 223 Chapter 15 Women’s Health Equals Women’s Wealth 241 Chapter 16 Women and Philanthropy 249 Chapter 17 Getting to Know Your Clients with Behavioral Finance 263 Chapter 18 Effective Communication with Female Clients 277 Chapter 19 Building Deeper Connections and Trust Through Social Media 291 Chapter 20 How I Charge Clients 303 Chapter 21 Case Studies and What Women Need in Financial Services 313 Chapter 22 Storytelling and Selling Help 339 Chapter 23 Making the Industry Female-friendly 349 Resources 359 Acknowledgements 367 Author Bio 369 Takeaways 371 Index 375
Subject Areas: Finance & accounting [KF]
