Wireless Data Services
Technologies, Business Models and Global Markets

This book provides key insights into how to match wireless data technology to global markets.

Chetan Sharma (Author), Yasuhisa Nakamura (Author)

9780521828437, Cambridge University Press

Hardback, published 20 November 2003

400 pages
25.6 x 18.3 x 2.4 cm, 0.84 kg

'This is a useful practical cookbook for those who are skilled in the art or who wish to be … Wireless data is here to stay, and this is an invaluable source of basic information.' IEE Review

There are over 1.3 billion mobile subscribers around the world. It is interesting to note that wireless technologies have been adopted differently in key geographies such as Asia, Europe, and North America. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America point to the fact that wireless applications and services are not only unique to the culture and business models of a region but their success also depends on how services and technologies are introduced to consumers. This book takes a deeper look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact the future of wireless communications. With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different blueprints and provide insights into strategies of matching wireless technology and services to global markets.

List of figures
About the authors
Foreword
Acknowledgements
List of abbreviations
1. Introduction
2. The impact of globalization
3. Adoption trends and analysis by region
4. Subscriber needs and expectations
5. The wireless value chain
6. Global wireless technologies: systems and architectures
7. Global wireless technologies: network, access, and software
8. Business models and strategies
9. Business issues and challenges
10. Technology issues and challenges
11. Case studies
12. Perspectives
13. Future of wireless technologies, applications and services
14. Conclusions and recommendations
References and recommended reading
Index.

Subject Areas: Engineering: general [TBC], Business & management [KJ]