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Winning in the Women's Health Care Marketplace
A Comprehensive Plan for Health Care Strategists
Genie James (Author)
9780787944445, Wiley
Hardback, published 13 March 2000
296 pages
24 x 16.1 x 2.4 cm, 0.538 kg
"this book contains valuable business information to healthcare business executives, hospital top administrators, and other healthcare organizations interested in marketing services to women consumers. Physicians who are medical directors of women's health centers will find this a handbook of strategic indicators and modules of care which will serve as a compass for planning services to women." ----Doody Publishing, Inc.
"With this book Genie James-the most knowledgeable woman in the country on women's health-has hit another home run!" --Pamela Maraldo, Director of Managed Care Programs and joint appointment with the School of Nursing and Business, Columbia University, New York
"The next 'big thing' in health care will be the individual health care consumer. This book is written for those that want to understand and tap into the tremAndous power of the female consumer. Genie James gets this revolution just right, offering a useful guide for anyone entering this marketplace." --Edward O'Neil, Center for the Health Professions, University of California, San Francisco
"Winning in the Women's Health Care Marketplace offers readers an exceptional return on their investment. Health care leaders, decision makers, and strategists will recognize the value of integrating women's health services into existing health systems." --Elizabeth Reich, president, National Association for Women's Health
Overwhelmingly, women are responsible for deciding how America's health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market. Written by an exceptional panel of experts in women's health, Winning in the Women's Health Care Marketplace synthesizes the nation's best strategies and practices for creating a health program that will capture the attention and loyalty of the emerging women's market.
Preface xi Acknowledgements xv The Author xix Part One: The Health Care Gatekeepers: Women Hold the Keys 1 1 Understanding the Women’s Health Marketplace 3 2 The Women’s Health Movement 24 3 Consumer Pressure Meets Public Policy 34 4 Following Women’s Dollars 46 5 Adapting Product Lines and Information Technology for the Consumer 55 Part Two: Women’s Health Care: Mission, Managed Care, and Market Share 67 6 Success Factors for Providers of Women’s Health Services 69 7 Private Sectors and the Women’s Health Market 77 8 Integrated Systems of Care for Women’s Health 88 9 The Social Reconnaissance Approach for Understanding Women’s Health 111 10 The Underserved Women as a Business Consideration 134 11 Getting the Most from Each Marketing Dollar 158 Part Three: The Hands Touching the Patients: Models for Care 169 12 Physician Integration: When to Partner 171 13 Practicing Care: The Nurse Practitioner Model 185 14 Employer Strategies: Women in the Workforce 195 15 Creating Healing Environments for Women 207 16 Women’s Health as a Strategic Initiative 218 17 Medicare Risk: Evolution and Implications for Women 226 18 Relationship-Centered Care: Hope on the Horizon 246 19 Conclusion 258 Index 263
John Kaszuba
Genie James
Genie James
Genie James
Genie James
Kathleen C. Hanold
Rita J. Menitoff
Jaynelle F. Stichler
Michael R. J. Felix, James N. Burdine
Genie James, Stacy A. Graham, Laura J. Reed
Genie James
Jeffrey B. Persson
Jeffrey B. Persson
Genie James, Holly E. Owens
Jaynelle F. Stichler
Genie James, C. Ann Boeke
Kimberly Weiss
Genie James
Genie James
Subject Areas: Social services & welfare, criminology [JK]
