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Winning Cover Letters
Robin Ryan (Author)
9780471263647, Wiley
Paperback / softback, published 29 October 2002
240 pages
25.5 x 17.8 x 1.6 cm, 0.416 kg
"Robin Ryan is the hottest career expert in America today."
--Susan Cowden, TV anchor, NW Cable News
LAND YOUR DREAM JOB WITH THE PERFECT COVER LETTER
With the expert advice of Robin Ryan, one of America's top career coaches, thousands of job hunters have beaten the competition and landed their ideal jobs. Her innovative and simple step-by-step plan incorporates the results of an extensive, nationwide survey of hiring managers and human resources personnel to offer proven, world-class job hunting techniques and strategies.
You'll create powerful, attention-grabbing letters, avoid costly mistakes, and learn to sell yourself and your skills to the employers you want to work for. With Ryan's popular and highly effective Power Impact Technique(TM), you'll have employers hunting you. This newly updated Second Edition features even more Winning Cover Letters, examples of what not to do, and new chapters on using the Internet, marketing yourself, and much more:
* Fatal mistakes to avoid as viewed by human resources professionals who've seen it all
* World-class cover letters that landed interviews and jobs
* Exercises to help you assess your skills and accomplishments
* The writing technique selected by 96% of hiring managers as their preferred style
* A new, special section for top executives-including CEOs, presidents, and vice presidents
* New advice for those in the creative arts, new graduates, volunteers, and career changers
* Tips on writing target letters to catch the eye of the employers you want to work for
"This book is a major breakthrough,teaching you how to easily write effective cover letters that employers will respond to."
-Mark Tranter, founder, America4Hire
"By far, this is the best book ever written on writing cover letters."
-Sandy Dehan, HR Manager, Fortune 500 company
"My dream job called after I mailed my first cover letter. I landed the job and owe it all to Robin Ryan's effective techniques."
-Marianne Jones, client
Acknowledgments 11 Chapter 1 A GREAT COVER LETTER IS A KEY ELEMENT IN LANDING THE PERFECT JOB 15 The Importance of Cover Letters 16 Our Hiring Managers’ Survey Results 17 Why Use The Power Impact Technique™? 18 Acknowledged Difficulties in Getting Employers’ Attention 19 A Guarantee 20 What’s Ahead 20 Chapter 2 COVER LETTER MISTAKES HIRING MANAGERS SAY TO AVOID 23 Mistakes You Should Not Make 25 1. Don’t Start Your Letter with: “I’m Applying for the Job I Saw in Sunday’s Newspaper” 25 2. General Letters Are Worthless 26 3. Do Not Ignore the Stated Criteria 27 4. Don’t Let Careless Errors Torpedo You 28 5. Clueless About My Company 29 6. Paying Little Attention to Format or Style 30 7. Sloppiness 31 8. Poor Salutations Start You Off on the Wrong Foot 32 9. Negatives Are a Major Turnoff 33 10. Just Wanting It Is Not Enough 34 11. Don’t Specify the Salary or Benefits Desired 35 12. Phone Etiquette Doesn’t Exist 36 13. The Meat’s In the Resumé 37 15. Can’t Do the Job 38 16. Can’t Work the Hours Requested 39 17. Long Letters Are Losers 41 18. Unsubstantiated Bragging Backfires 41 19. Not Showing a True Interest 42 20. Don’t Expect the Employer to Find a Need for You to Fill 42 21. Using Buzz Words Can Backfire 43 22. Don’t Include the Employer’s Want Ad 43 23. Gimmicks Rarely Work 44 Bad Cover Letter Example 44 Summary 48 Chapter 3 THE POWER IMPACT TECHNIQUE™ 49 Success Stories 52 Summary 80 Chapter 4 MORE SUCCESSFUL COVER LETTERS 81 Proven Cover Letter Examples 82 High-Level Executive Cover Letters 95 Terrific Job Search Resources and Advice 106 Internal Promotions 107 Targeting Your Skills to Different Types of Organizations 109 Referral 113 Insider Information 117 Volunteer Experience/Reentry 119 New Graduates 122 Bachelor’s Degree 122 The MBA Challenge 124 Career Changing 129 Special Notice for Those in the Creative Arts 133 More Examples of The Power Impact Technique at Work 135 Salary History Requests 142 Summary 144 Chapter 5 WRITING YOUR COVER LETTERS 145 The Writing Technique 146 Paper, Printing, and Envelope Recommendations 155 Creating Your Marketing Package 156 Chapter 6 SPECIAL LETTERS THAT CRACK THE HIDDEN JOB MARKET 159 Prospect Letters 160 Highly Competitive Fields 166 Informational Interview Request 173 Chapter 7 WRITING SELF-MARKETING LETTERS 179 Prospect Letters 179 When You Have a Referral 183 Informational Interview Letters 186 Chapter 8 INTERNET, FAXING, SCANNING, AND E-MAILING 189 Faxing 196 Netiquette 199 Chapter 9 THANK-YOU LETTERS THAT CAN LAND YOU THE JOB 203 The Strategic Note 205 The In-Depth Letter 207 Chapter 10 THE ACCEPTANCE/EMPLOYMENT LETTER 215 Chapter 11 THE EASY TRACKING SYSTEM 219 Hot Leads 222 High-Impact Words and Phrases 222 Notable Abilities 224 Guidelines to Follow When You Have a Full-Time Job 225 Guidelines to Follow When You’re Not Working 226 Chapter 12 BE A SUCCESS STORY 227 MORE CAREER HELP AVAILABLE 231 Index 233 About Robin Ryan, Author, National Speaker, and Career Coach 239
14. They Could Do My Job 37
Subject Areas: Business & management [KJ]
