Wine Globalization
A New Comparative History

This book uses empirically-based analytical narratives to shed light on the development of national wine markets throughout the world.

Kym Anderson (Edited by), Vicente Pinilla (Edited by)

9781107192928, Cambridge University Press

Hardback, published 22 February 2018

574 pages, 106 b/w illus. 63 tables
23.5 x 16 x 3.5 cm, 0.9 kg

'This volume is an invaluable compendium of broad economic insight and sharp historical analysis which I would heartily recommend.' Andrew W. M. Smith, The Agricultural History Review

In this anthology, editors Kym Anderson and Vicente Pinilla have gathered together some of the world's leading wine economists and economic historians to examine the development of national wine industries before and during the two waves of globalization. The empirically-based chapters analyze developments in all key wine-producing and consuming countries using a common methodology to explain long-term trends and cycles in wine production, consumption, and trade. The authors cover topics such as the role of new technologies, policies, and institutions, as well as exchange rate movements, international market developments, evolutions in grape varieties, and wine quality changes. The final chapter draws on an economic model of global wine markets, to project those markets to 2025 based on various assumptions about population and income growth, real exchange rates, and other factors. All authors of the book contributed to a unique global database of annual data back to the mid-nineteenth century which has been compiled by the book editors.

Part I. Overview: 1. Introduction Kym Anderson and Vicente Pinilla
2. Global overview Kym Anderson and Vicente Pinilla
Part II. Traditional Markets: 3. France Jean-Michel Chevet, Eva Fernandez, Eric Giraud-Héraud and Vicente Pinilla
4. Germany, Austria and Switzerland Karl Storchmann
5. Italy to 1938 Giovanni Federico and Pablo Martinelli
6. Italy from 1939 Alessandro Corsi, Eugenio Pomarici and Roberta Sardone
7. Portugal Pedro Lains
8. Spain Eva Fernández and Vicente Pinilla
9. United Kingdom Chad Ludington
10. Other Europe, CIS and the Levant Kym Anderson and Vicente Pinilla
Part III. Newer Markets: 11. Argentina Steve Stein and Ana María Mateu
12. Australia and New Zealand Kym Anderson
13. Chile William Foster and Oscar Melo
14. South Africa Nick Vink, Willem Boshoff, Johan Fourie and Gavin Williams
15. United States Julian Alston, Jim Lapsley, Lena Sambucci and Dan Sumner
16. Algeria, Morocco and Tunisia Giulia Meloni and Jo Swinnen
17. Asia and other emerging regions Kym Anderson
Part IV. What's Ahead: 18. Projecting global wine markets to 2025 Kym Anderson and Glyn Wittwer
Appendix: the global wine markets database, 1835 to 2015 Kym Anderson and Vicente Pinilla
Index.

Subject Areas: International economic & trade law [LBBM], Market research [KJSM], Sales & marketing management [KJMV7], Economic forecasting [KCJ], Economic statistics [KCHS], Globalization [JFFS]