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Wiley Pathways Business Communication
Marty Brounstein (Author), Arthur H. Bell (Author), Dayle M. Smith (Author), Connie Isbell (With)
9780471790778, Wiley
Paperback / softback, published 8 September 2006
480 pages
22.6 x 18 x 3 cm, 0.771 kg
You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Business Communication will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental business communication concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series––Business Communication, Finance, Marketing, Business Math, and Real Estate––offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.
Part I: Foundations of Business Communication 1 1 Understanding Business Communication 1 2 Mastering Communication Skills 29 3 Effective Conflict Resolution 59 Part II: The Writing Process 100 4 Writing for Business Audiences 100 5 Writing and Revising Business Communications 121 Part III: Letters, Memos, E-Mail, and Other Brief Messages 143 6 Managing Memos and E-Mail 143 7 Writing Positive Business Letters 162 8 Writing Negative Messages 189 9 Writing Persuasively 209 Part IV: Developing Speaking Skills 231 10 Spoken Communication 231 11 Giving Speeches and Oral Presentations 257 Part V: Reports and Proposals 285 12 Writing Business Reports 285 13 Writing Business Proposals 308 Part VI: Employment Messages 337 14 Writing Resumes and Job Letters 337 15 Interviewing for Employment 361 Appendix A 385 Appendix B 391 Appendix C 411 Glossary 423 Index 431
Subject Areas: Business & management [KJ]
