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What Works, What Doesn't (and When)
Case Studies in Applied Behavioral Science
Dilip Soman (Edited by)
9781487548735
Hardback, published 30 April 2024
392 pages, 9 colour illustrations, 5 colour figures, 7 b&w illustrations, 44 b&w figures, 41 b&w tables
23.5 x 15.9 x 3.6 cm, 0.78 kg
How well do behavioral science interventions translate and scale in the real world? Consider a practitioner who is looking to create behavior change through an intervention – perhaps it involves getting people to conserve energy, increase compliance with a medication regime, reduce misinformation, or improve tax collection. The behavioral science practitioner will typically draw inspiration from a previous study or intervention to translate into their own intervention. The latest book in the Behaviourally Informed Organizations series, What Works, What Doesn’t (and When) presents a collection of studies in applied behavioral research with a behind-the-scenes look at how the project actually unfolded. Using seventeen case studies of such translation and scaling projects in diverse domains such as financial decisions, health, energy conservation, development, reducing absenteeism, diversity and inclusion, and reducing fare evasion, the book outlines the processes, the potential pitfalls, as well as some prescriptions on how to enhance the success of behavioral interventions. The cases show how behavioral science research is done – from getting inspiration to adapting research into context, designing tailored interventions, and comparing and reconciling results. With contributions from leading academics and seasoned practitioners, What Works, What Doesn’t (and When) provides prescriptive advice on how to make behavior change projects happen and what pitfalls to watch out for.
Acknowledgments Foreword: Behavioral Science and "What Works" – Inseparable but in Tension? Preamble: What Works, What Doesn’t (And When) 1. Translating Laboratory Research on Conflict-of-Interest Disclosures to Understand the Psychological Effects in the Real World 2. Translating and Scaling Laboratory Research on Time-Saving Services to Increase Well-Being of Working Mothers 3. Behaviorally Informed Reminders: Translating Mindset Research to Improve Task Persistence 4. A Conceptual Replication of the Effects of Gamification on UK Adults’ Ability to Reach a Savings Goal 5. Translating Interventions to Improve Competence, Motivation, and Support of Heating Professionals to Increase Energy Efficiency in Swiss Buildings 6. Taking Context Seriously: Iteratively Translating Behavioral Interventions to Create Anemia Preventing Habits in Rural India 7. Translating Research on Goal-Setting to Enhance the Wellness of UK Social Workers 8. Horizontal Scaling of Accuracy Prompts to Reduce Digital Misinformation Sharing in Canada 9. Customizing Social Norm Nudges by Format and Reference Group to Reduce Water Consumption among Israeli Households 10. Translating Research on Ease of Payment and Driver Engagement to Reduce Bus Fare Evasion in Santiago 11. Translating Social and Planning Interventions to Increase Self-Identification among Canadian Public Servants 12. Translating and Scaling Social Norms to Reduce Antibiotic Prescription in New Zealand 13. Horizontal Scaling of Planning Prompt Interventions to Help Tax Compliance in Canada 14. Horizontal Scaling of a Prejudice Reduction Intervention in Australia 15. Horizontal Scaling of Reminders to Encourage COVID-19 Vaccination among the Elderly in Latvia 16. Reducing Student Absenteeism at Scale: Translating Social Norms and Attention Interventions 17. Replicating, Adapting, and Scaling Rule of Thumb–Based Business Management Training to Help Entrepreneurs across the Developing World Epilogue: Lessons Learned and the Way Forward
Contributors
Michael Hallsworth
Dilip Soman
Sunita Sah
Ashley Whillans
Joonkyung Kim and Dilip Soman
Nethal Hashim, Irene Scopelliti, and Janina Steinmetz
Ulf J.J. Hahnel, Christian Mumenthaler, Tessa Dent Ferrel, and Tobias Brosch
Anisha Singh and Steve Wendel
Shibeal O’Flaherty, Michael T. Sanders, and Ashley Whillans
Lauryn Conway, Nicholas B. Diamond, and Chiara Varazzani
Eyal Pe’er
Shannon O’Malley, David A. Pizarro, Olga E. Rodriguez-Sierra, Juan Camilo Salcedo, Wardah Malik, and Kelly Peters
Haris Khan, Meera Paleja, Renante Rondina, and Elizabeth Hardy
Alex Gyani
Nicole Robitaille, Julian House, and Nina Mažar
Wing Hsieh, Nicholas Faulkner, and Rebecca Wickes
Andris Saulītis
Todd Rogers And Avi Feller
Lois Aryee, Manasee Desai, and Mukta Joshi
Dilip Soman