Website Visibility
The Theory and Practice of Improving Rankings

Melius Weideman (Author)

9781843344735, Elsevier Science

Paperback / softback, published 22 September 2009

244 pages
23.3 x 15.6 x 1.6 cm, 0.38 kg

The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed.

The trilogy: Users, webpages and search engines
Elements of website visibility and research
The good ones
The bad ones
The ugly ones
Case studies
Recommendations and the future.

Subject Areas: Databases & the Web [UNN], Internet: general works [UBW], Library & information sciences [GL]