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Wake Me Up When the Data Is Over
How Organizations Use Stories to Drive Results
Lori L. Silverman (Edited by), L Silverman (Author)
9780470483305, Wiley
Paperback / softback, published 1 December 2008
320 pages, Tables: 10 B&W, 0 Color; Exhibits: 10 B&W, 0 Color
22.9 x 15.2 x 1.8 cm, 0.472 kg
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
Foreword xv Preface xvii Introduction xxi Part One How Organizations Are Using Stories in Day-to-Day Operations 1 1 How Can I Help You? Service with a Smile – and a Story 3 2 Put Your Money Where Your Mouth Is: Unleashing the Power of People Through Stories 18 3 We Need More We and Less Me: How Stories Build Teams and Teamwork 33 4 You Get what You Give: Leadership in Action Through Stories 47 5 Are We On Track? How Stories Impact Project Management 62 6 Who Said Money Is Everything? Story Is the New Currency in Financial Management 78 7 We’ve Never Done It This Way Before: Prompting Organizational Change Through Stories 93 Part Two How Organizations Are Using Stories Strategically 109 8 The Sky Is Falling: When Difficult Times Call for a New Story 111 9 Why Are We Here? Stories That Define Us 126 10 I Can See Clearly Now: Brining Strategy Alive Through Stories 141 11 The Fog Is Lifting: Seeing Connections to Marketing and Marketing Research Through Stories 141 12 what’s in a Name? How Stories Power Enduring Brands 170 Part Three moving Stories into and Across the Organization 185 13 It Pays to Be a Pioneer: Blazing a Trail for Stories 187 14 What Do You Suggest We Do? Finding Answers and Ideas in Research 202 15 There Are Five Sides to Every Story: Which Are You Missing? 214 Tell Me Your Story 231 Appendix 1 About the Interviewees 233 Appendix 2 About the Contributors 243 References 251 Suggested Resources 257 Acknowledgements 269 About the Editor 271 Index 273
Karen Dietz
Sylvia L. Lovely
Susan Stites
Marcy Fisher
Susan M. Osburn, Marcy Fisher
Lori L. Silverman
Denise Lee
Alicia Korten, Karen Dietz
North McKinnon
Michael J. Margolis
Evelyn Clark
Madelyn Blair
Steven N. Silverman, Susan J. Moore
Ashraf Ramzy, Alicia Korten
Lori L. Silverman
Jo Tyler
Lori L. Silverman
Joanna Truitt
Subject Areas: Business & management [KJ]
