Freshly Printed - allow 7 days lead
Couldn't load pickup availability
User Experience Design
A Practical Playbook to Fuel Business Growth
Satyam Kantamneni (Author)
9781119829201, Wiley
Paperback / softback, published 4 July 2022
320 pages
25.2 x 20.1 x 2.3 cm, 0.839 kg
Igniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t — with their wallets. Organizations realize they need to adapt quickly but don’t know how or where to start. In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world. You’ll discover: A comprehensive and practical book for everyone involved in the transformation — business leaders, design leaders, product managers, engineers, and designers — User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers.
Part 1 – Play to win Chapter 1 CASE STUDY OF ALTEDUKATION Going digital is not the sole determinant of great outcomes Chapter 2 INTRODUCTION Merging roles of business, technology, and design Chapter 3 THE USER EXPERIENCE PROBLEM Understanding this problem is half the battle Chapter 4 EXPERIENCE VALUE CHAIN Creating business value by solving the user experience problem Chapter 5 BUSINESS INSANITY Doing the same thing and expecting a different result Chapter 6 TWO CASE STUDIES OF EXPERIENCE TRANSFORMATION Learning from the leaders Chapter 7 GETTING THE SYSTEM RIGHT Implementing four elements of a winning system Chapter 8 MINDSETS OF A USER-CENTRIC ORGANIZATION What can we learn from a 15th century polymath Chapter 9 THE EXPERIENCE DESIGN PROCESS Creating a structure that facilitates success Chapter 10 GETTING THE RIGHT PEOPLE RIGHT Aligning skills, roles, and personnel in a user-centric organization Chapter 11 THE TRANSFORMATION STARTS WITH YOU Preparing yourself to lead the charge Part 2 27 PLAYS TO PRACTICE Chapter 12 HOW TO NAVIGATE THE PLAYBOOK Creating your own learning journey based on your intent Chapter 13 HOW TO READ A PLAY Understanding the mindful way of getting to your intent Chapter 14 USER EMPATHY PLAY How do I develop enough understanding to truly empathize with my user? Chapter 15 INTRODUCTION - EXPERIENCE STRATEGY Building the right scaffolding for a user-centric organization Chapter 16 CULTURE DESIGN PLAY How do I foster a user-first organizational environment? Chapter 17 SHARED EMPATHY PLAY How do I grow the collective empathy of my organization? Chapter 18 EXPERIENCE ECOSYSTEM PLAY How do I build a seamless experience for the user across the entire ecosystem? Chapter 19 EXPERIENCE ROADMAP PLAY How do I create a roadmap centered around the experience of a user? Chapter 20 EXPERIENCE VISION PLAY How do I create an experience vision that activates my organization? Chapter 21 HIRING PLAY How do I hire Experience Practitioners? Chapter 22 CAREER LADDER PLAY How do I enable Experience Practitioners to grow professionally in their careers? Chapter 23 EXPERIENCE TRANSFORMATION PROGRAM PLAY How do I build a robust program around Experience Transformation? Chapter 24 INTRODUCTION - USER RESEARCH INSIGHTS Building and activating the portfolio of insights Chapter 25 PICKING A RESEARCH METHOD PLAY How do I know which method to use to gather insights? Chapter 26 RESEARCH RECRUITMENT PLAY How do I recruit the right participants for user research? Chapter 27 RESEARCH QUALITY PLAY How do I ensure rigor in my user research? Chapter 28 EXPERIENCE METRICS PLAY How do I measure the success and quality of my user’s experience? Chapter 29 INSIGHTS CURATION PLAY How do I consolidate and leverage research insights? Chapter 30 USER RESEARCH PROGRAM PLAY How do I run an effective research program? Chapter 31 INTRODUCTION - PRODUCT THINKING Building a system to identify, prioritize and coordinate the right problems Chapter 32 EXPERIENCE BENCHMARKING PLAY How do I define baseline and “best-in-class” product experiences? Chapter 33 EXPERIENCE DESIGN BRIEF PLAY How do I align for success at the beginning of the design phase? Chapter 34 DESIGN PROBLEMS AND OPPORTUNITIES PLAY How do I decide what are the right problems to solve? Chapter 35 PRODUCT EXPERIENCE PLANNING PLAY How do I ensure the delivery of a great product experience? Chapter 36 CROSS-FUNCTIONAL COLLABORATION PLAY How do I collaborate across the organization to drive seamless and informed product experience design? Chapter 37 PRODUCT THINKING PROGRAM PLAY How do I catalyze great product experiences? Chapter 38 INTRODUCTION - EXPERIENCE DESIGN DOING Building an effective “solutioning” rhythm in your organization Chapter 39 WORKFLOW DESIGN PLAY How do I systematically optimize and design experiences? Chapter 40 DETAILED DESIGN PLAY How do I hone in on effective and quality designs? Chapter 41 EXPERIENCE DESIGN REVIEW PLAY How should an experience design review be run? CHAPTER 42 DESIGN SYSTEM PLAY How do I build and scale experience designs with high consistency and quality? CHAPTER 43 DESIGN QUALITY ASSURANCE (QA) PLAY How do I test the quality of the delivered vs. engineered experience designs? CHAPTER 44 EXPERIENCE DESIGN DOING PROGRAM PLAY How do I run an effective Experience Design Doing Program? Part 3 Gametime Chapter 45 A BUSINESS LEADER’S GAME PLAN Contrasting the journey of two leaders in different business contexts Chapter 46 A DESIGN LEADER’S GAME PLAN Two journeys: Mature bv.d vs. Immature bv.d Chapter 47 A DESIGN PRACTITIONER’S GAME PLAN A journey of a successful experience strategist Chapter 48 A NEWBIE PRACTITIONER’S GAME PLAN The successful transition of an architect and a communication major Chapter 49 A DESIGN COLLABORATOR’S GAME PLAN A product manager and an engineers journey to becoming awesome collaborators Chapter 50 THE EXPERIENCE PRACTITIONER’S MANIFESTO A practitioner’s commitment to designing an awesome user experience Chapter 51 THE LEADING BY EXPERIENCE MANIFESTO - A leader’s commitment to driving business value through user experience design INDEX
Subject Areas: Business & management [KJ]
