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Untapped Options
Building Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care
Bea Northcott (Author), Janette Helm (Author)
9780787955373, Wiley
Hardback, published 12 April 2000
240 pages
23.3 x 16 x 2.2 cm, 0.454 kg
An AHA Press/Jossey-Bass Resource
Untapped Options is an invaluable resource for health care leaderswho want to help their organizations succeed. Bea Northcott andJanette Helm, experts in the field of health care management, havecreated a practical approach that explores how human resources andmarketing managers can combine forces and work together to createmission, vision, and values statements that will drive a commonstrategy to organizational excellence. Step-by-step, Northcott andHelm show how to implement this innovative approach that, once inplace, will contain costs, bolster employee satisfaction andproductivity, and increase customer satisfaction.
List of Figures and Table xi Creating and Evaluating Mission, Vision, and Values 23 Implementing Mission, Vision, and Values 47 Linking Human Resources and Marketing 71 Recruiting and Motivating a Changing Workforce 97 Hiring the Right People 121 Training and Performance Development 139 Structuring Employee Benefits 159 Marketing 179 Beginning the Change Process 205
About the Authors xiii
Acknowledgments xv
The Untapped Option 1
Index 213
Subject Areas: Medicine: general issues [MB]
