In Unloved Bull Markets: Getting Rich the Easy Way by Riding Bull Markets, a seasoned, award-winning professional money manager delivers an eye-opening and insightful take on a frequently overlooked—and critically important—investing strategy. The author walks readers through a crash-course in how to take full advantage of the greatest opportunity for wealth accumulation: a bull market.

With an emphasis on seizing investment opportunities when they actually arise, instead of just watching them recede in the rearview mirror, Unloved Bull Markets explores:

• The economic indicators that can disguise, fuel, or end a bull market, including inflation and interest rates, the Fed and monetary policy, and unemployment
• Six common pieces of bad information that lead investors astray and can result in missing out on some of the best market opportunities to come along in decades
• The perennial discussion and debate between proponents of active management and passive, index investors

Unloved Bull Markets is the perfect book for investors who seek to base their decisions on data and logic, rather than fears and intuition, and want to focus on the profitable climb instead of distressing worries.