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Unleashing Innovation
How Whirlpool Transformed an Industry
Nancy Tennant Snyder (Author), Deborah L. Duarte (Author)
9780470192405, Wiley
Hardback, published 22 August 2008
272 pages, Photos: 0 B&W, 0 Color; Drawings: 24 B&W, 0 Color; Tables: 7 B&W, 0 Color; Exhibits: 0 B&W, 0 Color
22.6 x 15.5 x 2.8 cm, 0.431 kg
In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.
Foreword Jeff M. Fettig vii Preface ix Introduction xv Part One: The Anatomy of Innovation 1 1 Embedded Innovation in Action 3 2 Structuring and Sustaining Innovation: The Rational Framework and Emotional Drivers 25 Part Two: Rational Drivers 45 3 The Strategic Architecture 47 4 Management Systems 63 5 The Innovation Machine 83 6 Innovators and Innovation Mentors 105 7 Managing Execution and Results 119 Part Three: Emotional Drivers 137 8 Learn 139 9 Dream 155 10 Create 169 11. Heroes 183 12. Spirit 199 Conclusion: The Innovation Journey 211 Epilogue: Dragons Be Here 217 References 229 Acknowledgments 233 About the Authors 237 Index 239
Subject Areas: Business & management [KJ]
