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Unleashing Excellence
The Complete Guide to Ultimate Customer Service
Dennis Snow (Author), Teri Yanovitch (Author)
9780470503805, Wiley
Hardback, published 11 December 2009
256 pages, Charts: 46 B&W, 0 Color
23.1 x 15.8 x 2.8 cm, 0.454 kg
A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into one of customer service excellence need reliable, proven guidance. Unleashing Excellence gives you practical tools and step-by-step guidance tailored to your company's individual customer service needs. It shows you how to navigate your teams through every step of the implementation process to achieve true customer service excellence. The book covers the training and education of your group, how to measure the quality of your service, how to build a culture of personal accountability, and how to recognize excellence and reward it. Fully revised to include updated information on the latest tools and best practices, as well as the stories and lessons learned from those organizations that have used the process described in the book. Customer service is vital to the survival of your business. If you want to move your organization's customer service practices from good to great, Unleashing Excellence is the key.
Preface to the Second Edition vii Acknowledgments xi Introduction xiii Chapter 1 The DNA of Service Excellence 1 Chapter 2 The Leadership Actions 17 Chapter 3 The Service Improvement Team 21 Chapter 4 Developing the Service Improvement Core Tools 45 Chapter 5 Communication 73 Chapter 6 Training and Education 89 Chapter 7 Interviewing and Selection 115 Chapter 8 Measurement 141 Chapter 9 Recognition 169 Chapter 10 Service Obstacle System 183 Chapter 11 Accountability 201 Conclusion 225 Index 231
Subject Areas: Business & management [KJ]
