Understanding Visuals in the Life Sciences

Demonstrating misconceptions regarding the creation and reception of visuals in popular science communication.

Han Yu (Author)

9781009232241, Cambridge University Press

Paperback / softback, published 21 November 2024

232 pages
17.9 x 12.8 x 1.3 cm, 0.25 kg

'… Yu's new book presents a thorough but concise overview of visuals (illustrations, graphs, charts, photographs, etc.) used in the communication of scientific information by focusing on misconceptions of how these are used in popular life science communication. By taking this approach, the reader is brought to understand not only what doesn't work and why but also what is more effective. Not surprisingly, the book is rich in full-colour illustrations. It should also be noted that for those who practice the habit of always keeping a book ready-to-hand in a pocket or bag, the 7×5 inch size of all the Understanding Life series makes them very well suited for the purpose.' John E. Riutta, The Well-read Naturalist

From photographs to micrographs, from the various types of graphs to fun, interactive visuals and games, there are many different forms in which science can be visualised. However, all of these forms of visualisation in the Life Sciences are susceptible to misunderstandings and misinformation. This accessible and concise book demonstrates the misconceptions surrounding the visuals used in popular life science communication. Richly illustrated in colour, this guide is packed with examples of commonly used visual types: photographs, micrographs, illustrations, graphs, interactive visuals, and infographics allowing visual creators to produce more effective visuals that aspire to being both attractive and informative for their target audience. It also encourages non-specialist readers to be more empowered and critical, to ask difficult questions, and to cultivate true engagement with science. This book is an invaluable resource for life scientists and science communicators, and anyone who creates visuals for public or non-specialist readers.

Foreword
Preface
1. Introduction
2. Photograph
3. Micrograph
4. Illustration
5. Graph
6. Interactive Visuals
7. Infographics
Conclusion
Summary of common misunderstandings
References
Figure credits
Index.

Subject Areas: Life sciences: general issues [PSA]