Understanding Multinationals from Emerging Markets

This book offers the latest analytical thinking on emerging market multinationals (EMNCs) and identifies key issues for research by scholars and consultants.

Alvaro Cuervo-Cazurra (Edited by), Ravi Ramamurti (Edited by)

9781107698321, Cambridge University Press

Paperback / softback, published 16 July 2015

344 pages, 16 b/w illus. 18 tables
23 x 15.2 x 1.8 cm, 0.51 kg

'Understanding Multinationals from Emerging Markets can be recommended for an academic audience well versed in the subject … As discussed in the book, existing IB theory, which was initially constructed around MNCs from developed countries, has some challenges in explaining EMNCs and, thus, this field poses an extensive research field for the future - which this book … draw[s] upon.' Christof Morscher, Journal of International Management

Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the last two decades? Are emerging market multinationals (EMNCs) really different from successful multinationals from developed economies? This book tackles these and other fundamental theoretical questions about EMNCs. A distinguished group of researchers assesses the unique strategies and behavior of successful EMNCs, from the Chinese telecommunications firm Huawei to the Indian conglomerate Tata, to the South African beverages firm SABMiller. They address a range of topics, such as the drivers of internationalization by EMNCs; their distinctive process capabilities; how they catch up with established rivals on technology; how state ownership or business-group affiliation affects their behavior; and why they sometimes relocate their headquarters to advanced economies. This book will appeal to scholars and graduate students in global strategy and international business, as well as consultants of multinational companies, looking for state-of-the-art analysis of EMNCs.

Foreword
1. Introduction Alvaro Cuervo-Cazurra and Ravi Ramamurti
Part I. EMNCs in Historical Perspective: What Is New?: 2. Theoretical debates on multinationals from emerging economies Yair Aharoni
3. What does history add to EMNC research? Andrew Godley
Part II. Unique Capabilities of EMNCs: Do They Exist?: 4. Modern international business theory and emerging market multinational companies Alan M. Rugman and Quyen T. K. Nguyen
5. The limits of 'new' multinational enterprises: institutions, systems, and 'members-only' location advantages Rajneesh Narula
6. The evolution of EMNCs and EMNC thinking: a capabilities perspective Donald Lessard
7. EMNCs and catch-up processes: the case of four Indian industries Kristin Brandl and Ram Mudambi
Part III. The Internationalization of EMNCs: Different Drivers?: 8. The global expansion of EMNCs: paradoxes and directions for future research Peter J. Williamson
9. Process perspectives on the growth of emerging economy multinationals Klaus E. Meyer
10. Migrating EMNCs and the theory of the multinational Helena Barnard
11. Business groups, institutional transition, and the internationalization of firms from emerging economies Torben Pedersen and Tamara Stucchi
12. Country of origin effects on internationalization: insights from Brazil Afonso Fleury and Maria Tereza Leme Fleury
Part IV. A Path for the Future: 13. Conclusion: an agenda for EMNC research Alvaro Cuervo-Cazurra and Ravi Ramamurti
Further reading
Index.

Subject Areas: International business [KJK], Business & management [KJ]