Understanding Companies and Markets
A Strategic Approach

Bryan Lowes (Author), Christopher Pass (Author), Stuart Sanderson (Author)

9780631190998, Wiley

Paperback / softback, published 23 July 1994

324 pages
24.6 x 17.4 x 2.5 cm, 0.595 kg

This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.

Introduction. 1. Business Strategy: An Overview. 2. Industrial Economics: An Overview. 3. Company Objectives. 4. Company Management and Organisation. 5. Horizontal Expansion. 6. Vertical Expansion. 7. Conglomerate Expansion. 8. A Framework for Analyzing Markets and Competitiveness. 9. Costs. 10. Prices. 11. Product Differentiation. 12. Market Entry and Exit. 13. Multinational Companies. 14. Market Performance and Public Policy. Index.

Subject Areas: Business & management [KJ]