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Third Shift Entrepreneur
Keep Your Day Job, Build Your Dream Job
Todd Connor (Author)
9781119708360, Wiley
Hardback, published 12 July 2021
352 pages
22.1 x 14.7 x 3.3 cm, 0.476 kg
Are you unfulfilled at work, holding a private dream of starting a business and stuck negotiating with yourself? Have you told yourself a story that it’s too late, you aren’t ready, or you can’t afford the risk? Third Shift Entrepreneur presents a new path, grounded in research and the experience of dozens of entrepreneurs to move beyond these false narratives and false choices, to show how you can take action today to build the business you’ve always aspired to without risking your career or financial stability. Author Todd Connor has helped hundreds of aspiring entrepreneurs start their own businesses without quitting their day jobs or securing outside capital. Third Shift Entrepreneur offers the stories, the inspiration, and ultimately the strategies for how you too can start to build your business, today. Drawn from the experiences of actual small business success stories, Third Shift Entrepreneur widens the frame for who can start a business, the diverse kinds of businesses that are possible, and exactly how to go about doing. Including both a fictional story of Matt Carney who takes the steps to start his own business, as well as the 12 Observations framework for how to become an entrepreneur yourself, this book will dramatically change how you think about entrepreneurship, and how exactly you should go about starting a business. Third Shift Entrepreneur lifts the veil on what thousands of successful entrepreneurs already understand about how to start a business, which is often overlooked in start-up literature. This is not simply a book to be read, but rather a book to be applied towards real and immediate possibilities for your life.
Acknowledgments vii Foreword ix Introduction xi Chapter 1 Rise and Grind 1 Chapter 2 The Energy You’re Putting Out 7 Chapter 3 If I’m Honest with Myself. . . 15 Chapter 4 . . .Third Shift Entrepreneurs 23 Chapter 5 Real World Education 35 Chapter 6 Breaking Patterns 52 Chapter 7 Taking Stock 61 Chapter 8 Getting Paid to Learn 67 Chapter 9 Building an Audience 88 Chapter 10 Inviting People into the Process 104 Chapter 11 Monopoly Advantages 120 Chapter 12 Brave Conversations 124 Chapter 13 Calculating Your Return on Initiative (ROI) 131 Chapter 14 If I Build It. . . 137 Chapter 15 Assigning Your Own Homework 148 Chapter 16 Giving It a Name 163 Chapter 17 Staying Close to Your Customers 168 Chapter 18 You Can’t Do It Alone 178 Chapter 19 Finding Co-Authors 184 Chapter 20 Small Wins 193 Chapter 21 Big Wins 197 About the Author 209
Subject Areas: Business & management [KJ]
