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Thinking About Answers
The Application of Cognitive Processes to Survey Methodology

Seymour Sudman (Author), Norman M. Bradburn (Author), Norbert Schwarz (Author)

9781118016091, Wiley

Paperback / softback, published 12 October 2010

322 pages
1 x 1 x 1 cm, 0.454 kg

In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

1. Introduction.

2. Methods for Determining Cognitive Processes and Questionnaire Problems.

3. Answering a Survey Question: Cognitive and Communicative Processes.

4. Psychological Sources of Context Effects in Survey Measurement.

5. The Direction of Context Effects: What Determines Assimilation or Contrast in Attitude Measurement.

6. Order Effects Within a Question: Presenting Categorical Response Alternatives.

7. Autobiographical Memory.

8. Event Dating.

9. Counting and Estimation.

10. Proxy Reporting.

11. Implications for Questionnaire Design and the Conceptualization of the Survey Interview.

Subject Areas: Reference works [Children's / Teenage YRG]
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