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Think Like a Futurist
Know What Changes, What Doesn't, and What's Next
Cecily Sommers (Author)
9781118147825, Wiley
Hardback, published 26 October 2012
272 pages
23.1 x 16 x 2.5 cm, 0.476 kg
“In Think Like a Futurist... [Cecily Sommers] raises questions and points out realities that anyone fascinated with the future of the global economy should be following.”
—Adam Belz, The Minneapolis Star-Tribune
Push past resistance to discover and own new business territories Think Like a Futurist shows how to track changes, explore questions, and engage in new thinking that connects today's pressures with tomorrow's realities. Cecily Sommers shows how to apply long-term focus and strategies to needs as diverse as industry forecasts, innovation challenges, leadership development, or future-proofing a brand. By understanding intersecting potentials that one day may impact your organization, you can readily spot emerging trends and market shifts, uncovering opportunities on the horizon. Think Like a Futurist explores such questions as: Where will new markets emerge over the next 5-10-25 years? What will be the big issues of the day? How will lifestyle, social mores, and policy adapt? And what role do we play in that future? Filled with tools and models for a new world, this book should be required reading for strategists and innovators across disciplines. "Refreshing. A book that does not follow today’s push to be ‘innovative’ just to snag attention because of the current hot trending keyword. Matter of fact, Cecily Sommers’ book works to get us away from simply identifying and going for a ride on the latest trend(s) in our respective industries. Quite the contrary, rather than avoid a scientific or tactical discussion of trend identification, she works to give us the ability to go beyond trends and into the future. Cecily has drafted a book providing a nice blend of practical reality, philosophy, and practical execution. It speaks well to current discussions about how to drive ‘innovation’ or, better, creativity within your businesses—however large or small. All in, this is a book 254 pages long, including index, that is written at a practical level that, after closer study following an initial read-through, provides a methodology for anticipating the future and taking action to meet it. Provides a methodology for anticipating the future and taking action to meet it. Think Like a Futurist is a good read for anyone struggling with how to move their organization forward. Business leaders, product and program managers, service providers will all find the concepts Cecily introduces to be well laid-out with a reasonable amount of supporting content."—The source is a blog: http://jtpedersen.net/2012/11/15/what-ive-read-lately-think-like-a-futurist/
Introduction ix Part One: Know—The Four Forces of Change 1 1 The Four Forces of Change 3 2 Resources 11 3 Technology 21 4 Demographics 33 5 Governance 47 Part Two: New—The Zone of Discovery 63 6 Higher Learning 69 7 Phase I: Define 77 8 Phase II: Discover 87 9 Phase III: Distill 97 10 Who are You? 107 11 Where are You Going? 145 Part Three: DO—The 5 Percent Rule 175 12 The 5 Percent Rule 177 13 Tinkering: The Genesis of General Mills’s Idea Greenhouse 181 Conclusion 213 Part Four: What’s Next Toolkit 219 The Futurist’s Mind-set 221 Overcoming Resistance to Change 227 Notes 239 Acknowledgments 245 About the Author 247 Index 249
Subject Areas: Business & management [KJ]
