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The Zen of Fundraising
89 Timeless Ideas to Strengthen and Develop Your Donor Relationships
"Ken Burnett knows what donors want and how fundraisers can provide it. The Zen of Fundraising illustrates simple yet hard-earned lessons through which fundraisers can engage their donors as real partners, raising more money than ever. But to succeed, fundraisers need to aspire to greater levels of communication and donor engagement. This book shows us how" "The refreshingly brief principles provide inspiration and learning to anyone striving for exceptional fundraising practice." "A gentle blend of humour, personal experiences and practical examples (but underpinned by pure steel), this book makes the most compelling case yet for thinking seriously about donor relationships."
—Chuck Longfield, founder and CEO, Target Software Inc, Cambridge, Massachusetts
—Nicci Dent, director of fundraising, Médecins Sans Frontières/Doctors Without Borders, Sydney, Australia
—Adrian Sargeant, professor of nonprofit marketing and fundraising, Bristol Business School, UK, Adjunct Professor of Philanthropy, Indiana University Center on Philanthropy
Ken Burnett (Author)
9780787983147, Wiley
Paperback / softback, published 9 May 2006
176 pages
20.3 x 14 x 0.8 cm, 0.272 kg
If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.” Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.
Introduction vii Chapter One Playing Smart and Preparing for Action 1 Chapter Two Right from the Start 35 Chapter Three Keep Revisiting the Basics 61 Chapter Four Getting Your Messages Spot On: Appreciated, Understood, and Remembered 83 Chapter Five What’s Essential? 109 Chapter Six What Underpins It All? 127 Chapter Seven What’s Next? 135 About the Author 163
All You Really Need to Know About Donor Relationship Development
The Trouble with Fundraising; Plus 15 Things I’d Do If I Were the New Head of Donor Development
10 Concepts That Will Ensure Your Thinking is Sound
19 Gold Nuggets: The Solid Foundations of Fundraising
14 Keys to Communications That Reach In and Grab Audiences
12 Important Things to Think of When Relating to Your Donors
6 Vital Characteristics of the Effective Relationship Fundraiser
13 Things That Will Be Coming Your Way
Acknowledgments 159
When It Comes to Saying Thank You, This Book Practices What It Preaches
Subject Areas: Business & management [KJ]
