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The YouTube Formula
How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

Derral Eves (Author)

9781119716020, Wiley

Hardback, published 22 April 2021

352 pages
23.4 x 16 x 3.6 cm, 0.544 kg

The Wall Street Journal bestseller!

Comes with free online companion course 

Learn the secrets to getting dramatic results on YouTube

Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.

Full of actionable advice and concrete strategies, this book teaches readers how to:

  • Launch a channel
  • Create life-changing content
  • Drive rapid view and subscriber growth
  • Build a brand and increase engagement
  • Improve searchability
  • Monetize content and audience

Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

Dedication vii

Foreword xiii

Introduction xix

Part I The Platform

1 Try, Fail, Analyze, Adjust: A YouTube History Lesson 3

2 The YouTube Ecosystem 9

3 The YouTube AI: A Deep Learning Machine 21

4 The Algorithm Breakdown 27

Part II The Opportunity

5 Why Most YouTube Channels Fail to Succeed 41

6 Make Money Partnering with YouTube 57

7 Use Your Influence to Generate Big Money 75

8 The Real Power of Your Influence: Making a Difference 87

9 How Businesses Extend Their Reach and Drive Revenue 95

Part III The YouTube Formula

10 The Data-Driven, Human-Centered Formula 115

11 Identify Your Audience 127

12 Recon and Research 143

13 Content Is King 153

14 Feedback Is Queen 169

15 Title and Thumbnail: Success Starts with a Click 183

16 Engaging Viewers’ Attention So They Watch More 211

17 Creating a YouTube Content Strategy 223

18 Building a Community around Your Content 251

19 Optimizing, Launching, and Promoting Your Video 269

20 Tweaking Your Content 283

21 Try, Fail, Analyze, Adjust: Your YouTube Success 295

Appendix: Free YouTube Formula Bonus Companion Course 301

About the Author 303

This Is Not Your Normal Acknowledgement 305

Index 307

Subject Areas: Business & management [KJ]
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