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The UnNoticed Entrepreneur, Book 3
How Entrepreneurs Can Leverage Their Authenticity to Build Brands
Jim James (Author)
9781394195756, Wiley
Paperback / softback, published 7 November 2024
368 pages
21.3 x 13.7 x 2.3 cm, 0.34 kg
Half a century of marketing masterclasses in one book Read The UnNoticed Entrepreneur: How Entrepreneurs can Leverage their Authenticity to Build Brands and gain access to an exclusive mastermind where 50 entrepreneurs across the globe share their marketing experience of crossing the chasm from obscurity to recognition. This book is a no-nonsense guide to overcoming the hurdles of marketing and public relations, explained by people who have done it, not by consultants who sell it. Drawing on the wisdom shared by podcast guests, this book delivers case studies, actionable insights and details of the tech stack apps that will help any business owner achieve brand recognition. Each chapter concludes with "strategy smoothies," detailed steps that are free and simple to implement. Inside you’ll also learn:
With 50 case studies drawn from entrepreneurs around the world across various industries, this book is a must-read for every business owner who is ready to unlock the secrets to sustainable growth.
Foreword by Brad Sugars xi Acknowledgements xv Introduction xvii The Importance of Clarity with Jamie Smart 1 Chapter One: Automate Authenticity with Chris Larsen 5 Chapter Two: Consumer Trials with Melissa Snover 11 Chapter Three: Fractional Sales with Ray Zamora 17 Chapter Four: A Shared Mission with Surendra Singh 23 Chapter Five: Engaging Stakeholders with Timber Barker 29 Chapter Six: Profitable Relationships with Abhishek Kaushik 35 Chapter Seven: Partnership Success with Denis O’Shea 41 Chapter Eight: Launching a TV Show with Heidi Dugan 47 Chapter Nine: All About People with Tim Ringel 53 Chapter Ten: Community Sales with Yong-Soo Chung 59 Chapter Eleven: Being Yourself with Mark Asquith 65 Chapter Twelve: Razors and Blades with Drew Vernon 71 Chapter Thirteen: Digital Partnerships with Ross Veitch 77 Chapter Fourteen: Customer Experience with Chris Schutrups 83 Chapter Fifteen: The Branded CEO with Prateek Joshi 89 Chapter Sixteen: Video Engagement with Darin Dawson 95 Chapter Seventeen: NFT Rewards with Ed Vincent 101 Chapter Eighteen: Consistency Wins with Eric L. Schmidt 107 Chapter Nineteen: Lumpy Marketing with Brad Sugars 113 Chapter Twenty: Need for Speed with Jonathan Rosenfeld 119 Chapter Twenty-One: Amplifier Effect with Mona Akmal 125 Chapter Twenty-Two: Customer Stories with Aron Clymer 131 Chapter Twenty-Three: Advance Marketing with Emeric Ernoult 137 Chapter Twenty-Four: Persistence and Perfection with Gail Kasper 143 Chapter Twenty-Five: Contra Favours with DC Palter 149 Chapter Twenty-Six: Gamify Utility with Karen Frame 155 Chapter Twenty-Seven: Blue Ocean with Christian Espinosa 161 Chapter Twenty-Eight: Being Found with Bart-Jan Leyts 167 Chapter Twenty-Nine: Strategic Commenting with Jason Tan 173 Chapter Thirty: Competitor Collaboration with Mark Myers 179 Chapter Thirty-One: Crowdfunded Community with Karen Tan 185 Chapter Thirty-Two: Loyal Not Happy with Charles Read 191 Chapter Thirty-Three: Breathing Success with Peter Mann 197 Chapter Thirty-Four: Sustainability Stories with Mathias Boissonot 203 Chapter Thirty-Five: Regulated Opportunities with Jamie Marshall 209 Chapter Thirty-Six: Packaging Counts with Jade Gray 215 Chapter Thirty-Seven: Main Street Marketing with Terresa Zimmerman 221 Chapter Thirty-Eight: Ethical Business with Jill Poet 227 Chapter Thirty-Nine: Speedy Delivery with Izzy Rosenzweig 233 Chapter Forty: Discrete Networking with Mathieu Johnsson 239 Chapter Forty-One: Game Mindset with Dre Baldwin 245 Chapter Forty-Two: Vegan Mission with Vikas Garg 251 Chapter Forty-Three: Trial and Learn with Allison “Ali” M. Wing 257 Chapter Forty-Four: Beer Time with Mark Wong 263 Chapter Forty-Five: AI Nuptials with Chris Troka 269 Chapter Forty-Six: Art Consumption with Hussein Hallak 275 Chapter Forty-Seven: Niche Runway with Roberto Capodieci 281 Chapter Forty-Eight: Franchise Development with John Prothro 285 Chapter Forty-Nine: Entrepreneur Mindset with Annie Margarita Yang 291 Chapter Fifty: Revitalising a Legacy Brand with Joe Hart 297 Contributors (in order of appearance) 303 Resources 309 Ten Take Aways 325 About the Author 329 Index 331
Subject Areas: Business & management [KJ]
