Freshly Printed - allow 7 days lead
Couldn't load pickup availability
The Unauthorized Guide To Doing Business the Alan Sugar Way
10 Secrets of the Boardroom's Toughest Interviewer
Emma Murray (Author)
9781907312441, Wiley
Paperback / softback, published 19 March 2010
208 pages
21.8 x 13.6 x 1.6 cm, 0.255 kg
Alan Sugar is a business legend. When it comes to business, Sugar is both feared and fearless. Shrewd businessman, inspirational figure and sweet-talking star of The Apprentice, this man knows how to strike a deal. The Unauthorized Guide to Doing Business the Alan Sugar Way draws out the universal lessons from Alan Sugar's remarkable success and identifies 10 strategies that can be applied to any business or career: Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Jamie Oliver; Bill Gates; and Philip Green.
The Life and Times of Alan Sugar 1 One: Don’t Push or Shove 15 Two: Start a Revolution 29 Three: Know Your Customer 45 Four: Stay True to Your Values 61 Five: Learn from Your Mistakes 77 Six: Drive a Hard Bargain 91 Seven: Invest in the Right People 107 Eight: Lead from the Front 121 Nine: Win as a Team 137 Ten: Hire in Haste, Repent at Leisure 155 How to Negotiate the Alan Sugar Way 173 The Last Word 181 Notes 185 Index 189
Acknowledgements ix
With a reputation for being belligerent, Alan Sugar may not take any prisoners or suffer fools lightly, but one thing is for sure – he is no bully
As a young entrepreneur, Sugar blasted onto the scene, crashed through corporate and class barriers, and revolutionized the business world forever
A natural wheeler and dealer, Sugar has built up an empire from scratch by instinctively knowing exactly what his customer wants
Alan Sugar has based his whole career and personal life around a core set of traditional values, to which he credits his success
From business mogul to football chairman to media personality, Sugar has had his fair share of ups and downs, but he has managed to recover from the troubled times with grace and dignity
As one of the world’s toughest negotiators, Sugar has never been shy of driving a hard bargain to get what he wants
Sugar considers people to be a company’s most important asset and values loyalty and honesty above all else
A born leader, Sugar motivates and inspires his team by using clear, direct communication, coupled with an inclusive management style
Both a leader and a team player, Sugar understands the importance of working as a united front in order to achieve that all-important goal
Sugar uses clever interviewing tactics to test and challenge his prospective employees His hiring model may be tough, but it always gets him the right person for the job
Subject Areas: Business & management [KJ]
