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    The Sustainability Edge
    How to Drive Top-Line Growth with Triple-Bottom-Line Thinking

    Suhas Apte (Author), Jagdish N. Sheth (Author)

    9781442650688

    Hardback, published 5 December 2016

    264 pages, 25 figures
    24.1 x 15.9 x 2.5 cm, 0.54 kg

    Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.

    Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.

    Dedications
    Foreword
    Preface 
    Acknowledgements
    Chapter 1: Introduction
    Chapter 2: Motivating Consumers
    Chapter 3: Collaborating with Customers
    Chapter 4:  Inspiring Employees
    Chapter 5: Nurturing Suppliers
    Chapter 6: Investing In Communities 
    Chapter 7: Attracting Investors
    Chapter 8: Leveraging Media
    Chapter 9: Engaging Government
    Chapter 10: Partnering with NGOs
    Chapter 11: Stakeholder Sustainability Audit (SSA) Tool
    Notations
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