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The Story of Purpose
The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
Joey Reiman (Author)
9781118443699, Wiley
Hardback, published 22 January 2013
252 pages
21.8 x 14.5 x 2.8 cm, 0.386 kg
A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace. The Story of Purpose will leave you asking yourself "what gets me up in the morning?" instead of "what keeps me up at night?"
About the Cover xiii Foreword Philip Kotler xv Preface xvii Introduction 1 I The Purpose: Put Humanity Back In Business 5 1 The Purpose of Work Is to Work on Purpose 7 2 Purpose-Inspired Leadership 17 3 The Master Idea 33 II The Black Box of Strategy 41 4 Ethos: The Fruits Are in the Roots 43 5 Culture: Creating the Cult in Your Culture 53 6 Values: Your Most Valuable Asset 67 7 Strategy: The Plan to Win 80 8 Tactics: All You Need Is Love 99 III Purpose, Inc.: How To Incorporate Purpose Into Your Business 115 9 Investigation 119 10 Incubation 131 11 Illumination 146 12 Illustration 161 IV Creating A Lasting Legacy 175 13 The Road to Camelot 177 14 A World on Purpose 195 Epilogue: Collective Purpose Is Our Saving Grace 209 Notes 213 Resources 221 About the Author 223 Acknowledgments 225 Index 231
Subject Areas: Business & management [KJ]
