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The Sale
The Number One Strategy to Build Trust and Create Success
Jon Gordon (Author), Alex Demczak (Author)
9781119762690, Wiley
Hardback, published 13 June 2022
176 pages
21.8 x 14.5 x 2.3 cm, 0.295 kg
The #1 strategy to build trust and create success In The Sale, bestselling author Jon Gordon and rising star Alex Demczak deliver an invaluable lesson about what matters most in life and work and how to achieve it. The book teaches four lessons about integrity in order to create lasting success. The authors tell the story of Matt Williams, a sales representative for Turnbow Technologies, an aviation technology company founded by his grandfather. Matt encounters many obstacles both personally and professionally, and ultimately finds himself in a struggling marriage, an unfulfilling job, in a desperate search for answers, and at the crossroads of a major decision that will determine his future. Matt meets an unlikely mentor, who may just have the answers Matt seeks, as he faces the biggest decision and test of his life. The Sale follows Matt as he learns: Perfect for managers, sales professionals, and teams that are seeking durable, reliable, and powerful strategies for success at work, The Sale also belongs on the bookshelves of anyone looking for insightful ways to achieve their goals and realize their greatest potential.
Acknowledgments Introduction 1 Matt’s Crazy Life 1 2 The Company of the Century 7 3 The Future of Turnbow Technologies 13 4 Stress at Home, Work, and Life 19 5 Mandatory Vacation 27 6 A Chance Meeting 33 7 The Trip 39 8 The Big News 45 9 The Four Laws 51 10 Law #1: Integrity Builds Trust 59 11 Growth 73 12 Law #2: Integrity Allows for Long- Term Success 83 13 Law #3: Integrity = Your Best Self 91 14 Law #4: Integrity Frees You to Live 97 15 Thrive Airlines 105 16 The Sale 113 17 The Decision 119 18 The Vote 125 19 The New CEO 129 20 The First Speech 135 Epilogue 141 The Four Laws of Integrity 143 Resources for The Sale 145 Other Books by Jon Gordon 147 Also by Alex Demczak 155
Subject Areas: Business & management [KJ]
