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The Relationship Revolution
Mastering 1:1 Account-Based Management
Sloan Newman (Author)
9781606493144
Paperback / softback, published 16 May 2026
224 pages
22.9 x 15.2 x 1.3 cm, 0.347 kg
"It's an honor to be featured among such powerful ABM voices in this book. Sloan has interspersed the book with his personal experiences which reflect the human-centered nature of how this book is written. It shows the purist nature of ABM and how personalization and intent drive real impact. If you are looking for a strategic approach and creative ABM 1:1 ideas with practical examples, you will be drawn in from page one!" - Gayle Duffy, Global Strategic ABM Advisor
The Relationship Revolution is a practical, behind-the-scenes look at what it truly takes to build, scale, and sustain high-impact 1:1 Account-Based Marketing. In an era defined by complexity, crowded markets, and rapidly shifting expectations, organizations need more than campaigns—they need meaningful, human-centered engagement with the accounts that matter most. Grounded in nearly two decades of global marketing experience, this book blends proven frameworks, personal stories, award-winning programs, and modern innovations like AI. Newman shows readers how to adopt the mindset of "CMO of your accounts," build trust with stakeholders, co-create with clients, and elevate marketing from a service function to a strategic drive. Whether you're launching your first Strategic 1:1 or scaling a global ABM engine, this book provides the mindset and creative inspiration needed to accelerate growth with purpose and precision.
List of Figures........................................................................................vii Foreword................................................................................................ix Acknowledgments....................................................................................xi Introduction.........................................................................................xiii Chapter 1 The Soul of Strategic ABM................................................1 Chapter 2 The Strategic Pivot to 1:1 ABM.........................................7 Chapter 3 Designing the Bespoke Experience..................................31 Chapter 4 Identifying and Selecting Your Strategic Accounts...........57 Chapter 5 Deep Account Intelligence and Understanding................79 Chapter 6 Crafting the Bespoke Account Experience.......................97 Chapter 7 Implementing 1:1 ABM Operations..............................121 Chapter 8 Real-Life Success Stories and Lessons Learned...............147 Chapter 9 Measuring Impact and Scaling for the Future................171 Chapter 10 What Does It All Mean?................................................191 Bibliography........................................................................................195 About the Author.................................................................................199 Index..................................................................................................201