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The Professional
A Playbook to Unleash Your Potential and Futureproof Your Success
Tony Frost (Author)
9781394331161, Wiley
Paperback / softback, published 22 May 2025
256 pages
22.6 x 15.2 x 2.3 cm, 0.318 kg
Build a successful career and navigate the future of work What does it take to be a professional today? Do you know what you need to do to succeed and grow at work? The Professional is essential reading for anyone entering the professional world and looking to gain a competitive edge early in their career. From ever-changing client and employer expectations to the rise of artificial intelligence, it’s never been more important to futureproof your professional skills. The Professional offers the tools and advice you need to navigate challenges and thrive in your chosen profession. Inside, you’ll find clear, actionable strategies to help you unleash your potential, build your reputation and make a professional name for yourself. With The Professional, you’ll discover a playbook you can return to time and time again. Author Tony Frost shares priceless advice for today’s workplace, drawing on his extensive experience across law, accounting, executive coaching and leadership development. Through a mix of stories, expert research, reflections and exercises, The Professional will set you up to stay engaged and motivated throughout your career journey. You’ll not only gain valuable insights into the current professional services landscape — you’ll also get tips and tools to help you proactively identify what employers and clients expect from you. Learn how to:
Step by step, you’ll discover how to grow your career through planning, personal branding, mentorship, feedback, emotional intelligence and more. The Professional is a must-have resource for those looking to stay ahead and thrive in law, accounting, finance, consulting, engineering, architecture or any professional field.
Foreword xi About the Author xiii Introduction xv Part I: State of Play 1 1 Are you a true professional? 5 2 The robots are coming, sort of 17 3 What do (and will) your clients want? 35 4 What employers want (and should do) 55 Part II: Playbook 77 5 Fit your own oxygen mask first 81 6 What gets you out of bed in the morning? 97 7 Lifelong learning, development and curiosity 111 8 Prime Capabilities and Enablers: become AI-proof 125 9 The Seven Accelerants to supercharge your career 143 10 Building your personal brand in the digital age 163 11 What is success? 177 Conclusion 185 Acknowledgements 189 Suggested reading and viewing 193 Endnotes 201 Index 223
Subject Areas: Business & management [KJ]
