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The Pragmatic MBA for Scientific and Technical Executives
Gives students and professionals in technical fields the core economic, financial, strategic, and management concepts and examples they need to participate in business decisions
Bertrand C. Liang (Author)
9780123979322
Hardback, published 12 December 2012
176 pages
22.9 x 15.1 x 1.9 cm, 0.43 kg
"If you're a scientist or engineer with typical technical training, you probably have not learned much about business. And, if you are now working for a technical business, you may be very confused about some of your company's business decisions. The Pragmatic MBA for Scientific and Technical Executives will introduce you to key business topics, and help you understand how your business colleagues think about the challenges facing your business. As you advance from a technical role to one of increasing responsibility within your company, this book can be an important part of your continuing education. Keep this book on your shelf - I think it's one that you'll return to again and again." --Molly B. Schmidt, Keck Graduate Institute of Applied Life Sciences "The book has a practical approach and is easy to read. I found it very interesting and will be using it in my student courses as lecturer at the Swiss Federal Institute of Technology Zurich (ETH Zurich) and the National University of Singapore (NUS)." --Gunter Festel, Festel Capital "The Pragmatic MBA is the perfect Rosetta Stone for technical managers who want to take part in and shape the businesses around them." --Michael Hough, Advance Medical, Inc.
Approx.166 pages
1. Marketing2. Economics3. Strategy4. Management and Leadership5. Portfolio Management6. Finance and Accounting7. Operations
