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The Power of the 2 x 2 Matrix
Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions
Alex Lowy (Author), Phil Hood (Author)
9781118008799, Wiley
Paperback / softback, published 23 September 2010
352 pages
23.5 x 19.1 x 1.8 cm, 0.597 kg
By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.
Foreword xiii Acknowledgments xvii The Authors xix Introduction 1 Part One: 2 x 2 Thinking 1 The DNA of Great Problem Solving 9 2 Form, Method, and Mastery: 2 × 2 Thinking as Dialectical Process 24 3 The Eight Archetypal Dilemmas 37 Part Two: 2 x 2 Practice 4 Designing 2 × 2 Matrices: Making Intuition Explicit 61 5 2 × 2 Thinking in Action: Fujitsu FTXS Tackles Level 2 Dilemmas 69 Part Three: 2 x 2 Frameworks Inventory 6 Strategic Frameworks 91 Beyond Customer Led 95 Discontinuity and the Life Cycle 99 Customer as Value Manager 105 Customer Value Analysis 107 Scenarios 115 Gartner Magic Quadrant 121 Portfolio Analysis 125 Problems and Solutions 127 Dialectical SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats 129 Market Tipping 131 Corporate Strategy 134 Generic Strategy 139 E-Business Opportunity Matrix 144 Global Product Planning 146 Generic Network Strategy 148 Mass Customization: The Four Approaches 151 Attentionscape 156 Managing Customer Loyalty 158 Likelihood to Buy 161 Revenue and Profitability 163 BCG: Product Portfolio Matrix 169 Impact-Uncertainty Matrix 173 Entrance and Exit Strategies 177 7 Organizational Frameworks 180 Good to Great Matrix of Creative Discipline 184 Employee Motivation 188 Alliance Drivers 190 Team Types 193 Situational Leadership 195 The Four Power Players in Knowledge Organizations 199 T-Group Leadership 202 Seci 204 Human Capital 210 Differentiation and Integration 215 Means and Ends 219 The Change Grid 221 Learning and Change 223 Similarities and Differences 225 The Four Realms of Experience 228 Make versus Buy 233 Four Square Model 236 Product and Supply Chain Architecture 238 Telematics Framework 244 The Virtue Matrix 246 8 Individual Frameworks 250 Johari Window 255 Myers-Briggs Type Indicator 261 Learning Styles Inventory 267 I’m OK, You’re OK: The Four Life Positions 269 Conflict Mode 271 Social Styles 274 Getting It Right 279 Leadership Coaching 281 Career Transitioning 283 Prisoner’s Dilemma 286 Urgency and Importance 290 Influence and Concern 292 Notes 295 Index 303
James H. Gilmore and B. Joseph Pine ii
Subject Areas: Business & management [KJ]
