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The Power of Mobility
How Your Business Can Compete and Win in the Next Technology Revolution
Russell McGuire (Author)
9780470171288, Wiley
Hardback, published 16 October 2007
256 pages, Exhibits: 3 B&W, 0 Color
23.6 x 16.3 x 2.5 cm, 0.472 kg
"...the biggest benefit of the book to knowledgeable readers would be in providing ammunition for convincing skeptical managers, customers, or suppliers to make the changes necessary to exploit the opportunities created by mobility". (Journal of Product Innovation Management; 2009)
Praise For The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution "Mobility is the next technology force that is redefining how businesses operate. Going forward, the winners will be 'anywhere enterprises' that learn how to combine the Power of Mobility with broadband connectivity to create competitive advantage. Russell's book lays out a straightforward road map for how to do just that." "Our experience has proved that integrating the mobility of our services into the lives of students creates tremendous opportunities and new value. The ideas presented in this book will serve organizations and businesses of all types well as they explore the innovative growth that can come with the Power of Mobility." "For many professionals, the workplace is no longer a 'place,' and the work day is no longer a 'day.' The Power of Mobility shows us that companies that recognize this fundamental shift are in the best position to take advantage of mobility to increase business agility, transform the way they serve customers, and enable exciting new business models." "What businesses need is a plain English explanation of the new values and disciplines of the Mobility Age. In The Power of Mobility, Russell McGuire provides that clear guidance without the 'technospeak.'" "Companies that figure out how to keep employees connected and leverage context have the opportunity to outperform their peers in the marketplace. The Power of Mobility explains what this all means in simple terms, describes how companies can build mobility into their businesses, and provides helpful examples for those wanting to gain competitive advantage." "The Power of Mobility prepares you, in a step-by-step fashion, to interpret the opportunity presented by mobility into your firm's environment."
—Berge Ayvazian, Chief Strategy Officer, Yankee Group
—Dr. Karen Pennington, Vice President, Student Development and Campus Life, Montclair State University
—Don Proctor, Senior Vice President, Collaboration Software Group, Cisco
—Clint Parr, Chief Executive Officer and President, Anyware Mobile Solutions
—H.P. Jin, PhD, Chief Executive Officer & President, TeleNav Inc.
—Danny Briere, Chief Executive Officer, Telechoice
Foreword. Preface. Acknowledgements. Part 1. The Mobility Age. Chapter 1. Technology Sets the Stage. Chapter 2. Redefining Communications. Chapter 3. The Law of Mobility Signals Transformation. Chapter 4. What Power? Part 2. Seven Steps to the Power of Mobility. Chapter 5. Introducing the Seven Steps. Chapter 6. Digitize. Chapter 7. Connect. Chapter 8. Evaluate. Chapter 9. Limit. Chapter 10. Position. Chapter 11. Protect. Chapter 12. Learn from Your Customers. Chapter 13. Go Capture the Power! Index.
Subject Areas: Business & management [KJ]
