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    The Power of Metaphor
    Examining Its Influence on Social Life

    Mark J. Landau (Edited by)

    9781433815799

    Hardback, published 15 November 2013

    301 pages
    25.4 x 17.8 x 2.4 cm, 0.714 kg

    This book explores the possibility that people understand abstract social concepts using metaphor, which is not simply a matter of words. Rather, it is a cognitive tool for understanding abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).

    In the past decade, the development of a formal theoretical framework, labeled conceptual metaphor theory, has stimulated systematic empirical study on metaphor's role in social psychological phenomena.

    This book summarizes current knowledge and integrates recent developments in the topic of metaphor and in the cognitive underpinnings of social life.

    Contributors

    I. Metaphor as a Cognitive Tool for Understanding Abstract Social Concepts

    1. Introduction 
      Mark J. Landau, Michael D. Robinson, and Brian P. Meier
    2. Conceptual Metaphor in Thought and Social Action 
      Raymond W. Gibbs Jr.

    II. Metaphor's Role in Social and Personality Psychological Phenomena

    1. Conceptual Metaphor Theory and Person Perception 
      Brian P. Meier, Abigail A. Scholer, and Rebecca Fincher-Kiefer
    2. The Role of Conceptual Metaphor in Memory 
      L. Elizabeth Crawford
    3. Metaphor in Judgment and Decision Making 
      Spike W. S. Lee and Norbert Schwarz
    4. Dirt, Pollution, and Purity: A Metaphoric Perspective on Morality 
      Chen-Bo Zhong and Julian House
    5. Toward a Metaphor-Enriched Personality Psychology 
      Michael D. Robinson and Adam K. Fetterman
    6. The Role of Metaphors in Intergroup Relations 
      Anne Maass, Caterina Suitner, and Luciano Arcuri
    7. The Metaphoric Framing Model: Political Communication and Public Opinion 
      Victor Ottati, Randall Renstrom, and Erika Price

    III. Current Issues and Direction for Future Research

    1. Do Evaluative Metaphors Shape Emotional Thought? A Call for New Evidence 
      Gary D. Sherman and Gerald L. Clore
    2. Are There Basic Metaphors? 
      Simone Schnall
    3. Experiential Origins of Mental Metaphors: Language, Culture, and the Body 
      Daniel Casasanto
    4. Metaphor Research in Social-Personality Psychology: The Road Ahead 
      Mark J. Landau, Michael D. Robinson, and Brian P. Meier

    Index

    About the Editors
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