The Portable MBA in Strategy

Liam Fahey (Edited by), Robert M. Randall (Edited by)

9780471197089, Wiley

Hardback, published 27 November 2000

432 pages
26.1 x 18.4 x 3.4 cm, 0.975 kg

Diese 2. aktualisierte und erweiterte Auflage erläutert die neuesten Methoden für erfolgreichen Wettbewerb. Lernen auch Sie, wie führende Unternehmen ihre Konkurrenten aus dem Feld schlagen, wie sie als erste wichtige Markttrends aufspüren, die besten alternativen Strategien erkennen, und einzigartige Fähigkeiten entwickeln. Jedes Kapitel enthält erprobte Techniken - angefangen bei Geschäftsbereichsstrategien über Branchenanalysen bis hin zum E-Commerce. Mit einer Fülle anschaulicher Beispiele.

STRATEGY: WINNING IN THE MARKETPLACE.

Managing Marketplace Strategy (L. Fahey & R. Randall).

Corporate Strategy: Managing a Set of Businesses (H. Christensen).

Business Unit Strategy: The Quest for Competitive Advantage (A. Gupta).

Competing across Locations: Enhancing Competitive Advantage through a Global Strategy (M. Porter).

Strategy for the Small Business (I. Dahaime).

Digital Strategy (J. Sampler).

Political Strategy: Managing the Political and Social Environment (J. Mahon, et al.).

STRATEGY INPUTS: ANALYZING THE EXTERNAL AND INTERNAL ENVIRONMENTS.

Mapping the Business Landscape (D. Collis & P. Ghemawat).

Macroenvironmental Analysis: Understanding the Environment Outside the Industry (V. Narayanan & L. Fahey).

A Strategic Assessment of an Organization's Assets (L. Fahey).

Creating and Leveraging Core Competencies (C. Prahalad, et al.).

STRATEGY MAKING: IDENTIFYING AND EVALUATING STRATEGIC ALTERNATIVES.

Identifying and Developing Strategy Alternatives (M. Lyles & L. Fahey).

Evaluating Strategic Alternatives (G. Day).

MANAGING STRATEGIC CHANGE: LINKNG STRATEGY AND ACTION.

Strategic Change: How to Realign the Organization to Implement Strategy (R. Eisenstat & M. Beer).

Strategic Change: Reconfiguring Operational Processes to Implement Strategy (E. Hart).

Strategic Change: Managing Strategy Making through Planning and Administrative Systems (J. Grant & N. Rajagopalan).

Strategic Change: Devising a Context-Sensitive Approach to Implementation (J. Balogun & V. Hope-Hailey).

There Is No Universal Strategy Formula (I. Wilson).

About the Authors.

Index.

Subject Areas: Business & management [KJ]