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The Portable MBA in Entrepreneurship
William D. Bygrave (Author), Andrew Zacharakis (Author)
9780470481318, Wiley
Hardback, published 12 January 2010
512 pages
25.2 x 18.3 x 4.8 cm, 1.066 kg
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business. If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business. Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.
Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship vii Preface to the Fourth Edition ix About the Contributors xi 1 The Entrepreneurial Process 1 2 Idea Generation 27 3 Opportunity Recognition, Shaping, and Reshaping 53 4 Entrepreneurial Marketing 83 5 Business Planning 109 6 Building Your Pro Forma Financial Statements 137 7 Equity Financing: Informal Investment, Venture Capital, and Harvesting 161 8 Debt and Other Forms of Financing 197 9 External Assistance for Start-ups and Small Businesses 225 10 Legal and Tax Issues 263 11 Intellectual Property 297 12 Selling in an Entrepreneurial Context 329 13 Beyond Start-up: Developing and Sustaining the Growing Organization 355 14 Franchising 385 15 Social Entrepreneurship 411 Glossary 437 Index 459
William D. Bygrave
Heidi M. Neck
Andrew Zacharakis
Abdul Ali and Kathleen Seiders
Andrew Zacharakis
Andrew Zacharakis
William D. Bygrave
Joel M. Shulman
Elizabeth J. Gatewood and Carol McLaurin
Richard Mandel
Kirk Teska and Joseph S. Iandiorio
Mark P. Rice and H. David Hennessey
Donna Kelley and Edward Marram
Steve Spinelli
Heidi M. Neck
Subject Areas: Business & management [KJ]
