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The Portable MBA
Kenneth M. Eades (Author), Timothy M. Laseter (Author), Ian Skurnik (Author), Peter L. Rodriguez (Author), Lynn A. Isabella (Author), Paul J. Simko (Author)
9780470481295, Wiley
Hardback, published 18 May 2010
384 pages
25.9 x 18.8 x 3.8 cm, 0.816 kg
"Comprehensive overview of all business basics and [an] excellent resource." (CPO Agenda, Summer 2010)
A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.
List of Downloadable Materials vii Preface ix About the Authors xv Introduction: The MBA Degree Experience 1 1 Accounting Principles 8 2 The Principles of Economics 28 3 Introduction to Business Ethics 47 4 Marketing Management 63 5 Financial Management 83 6 Operations Management 111 7 Managing People 134 8 Supply Chain Management 156 9 Strategy—Defining and Developing Competitive Advantage 169 10 Financial Analysis and Firm Valuation 187 11 Consumer Behavior 216 12 New Product Creation 227 13 Entrepreneurship 243 14 Emerging Markets and Development 259 15 Enterprise Risk Management 277 16 Leading from the Middle 301 17 Managing Teams 314 18 Starting Your New Career with an MBA 332 Index 339
Subject Areas: Business & management [KJ]
