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The PDMA Handbook of Innovation and New Product Development
Ludwig Bstieler (Edited by), L Bstieler (Author), Charles H. Noble (Edited by)
9781119890218, Wiley
Hardback, published 29 May 2023
688 pages
25.6 x 18.5 x 4.3 cm, 1.157 kg
THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more. In The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development, readers can expect to find specific information on: The 4th edition of The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries. The Product Development and Management Association (PDMA) is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.
Introduction ix Section One: Getting Started with New Product Development and Innovation 1 1 New Products: What Separates the Winners from the Losers and What Drives Success 3 2 An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses 45 3 Sustainable Innovations and Sustainable Product Innovations: Definitions, Potential Avenues, and Outlook 59 4 Organizational Design for Innovation: Leveraging the Creative Problemsolving Process to Build Internal Innovation Effectiveness 81 5 Repurposing: A Collaborative Innovation Strategy for the Digital Age 103 6 Innovation Governance 121 Section Two: New Product Development Process 137 7 Toward Effective Portfolio Management 139 8 The Politics of Process: The Portfolio Management Framework 155 9 Integrating IP Actions into NPD Processes: Best Practices for Protecting (and Promoting) New Product Innovation 181 10 Managing the Front End of Innovation (FEI): Going Beyond Process 203 11 Opportunistic New Product Development 227 12 Really New Product Launch Strategies: Prescriptive Advice to Managers from Consumer Research Insights 247 13 Managing the Supply Chain Implications of Launch 267 14 New Product Development in East Asia: Best Practices and Lessons to Be Learned 279 Section Three: User Participation and Value Creation in New Product Development 297 15 Navigating Open Innovation 299 16 How to Leverage the Right Users at the Right Time Within User-Centric Innovation Processes 315 17 Harnessing Ordinary Users’ Ideas for Innovation 337 18 New Product Co-Creation: Key Insights and Success Factors 351 19 Crowdsourcing and Crowdfunding: Emerging Approaches for New Product Concept Generation and Market Testing 367 Section Four: Transformative Forces of New Product Development and Innovation 385 20 Digital Transformation in the Making: Lessons from a Large Energy Company 387 21 Hybrid Intelligence for Innovation: Augmenting NPD Teams with Artificial Intelligence and Machine Learning 407 22 AI for User-Centered New Product Development—From Large-Scale Need Elicitation to Generative Design 425 23 Re-thinking Design Thinking: The Transformative Role of Design Thinking in New Product Development 445 Section Five: Service Innovation 459 24 Innovation When All Products Are Services 461 25 New Product Development by Extending the Business Model 477 26 How to Build Subscription Business Models 497 Section Six: Applications in New Product Development 511 27 Obtaining Customer Needs for Product Development 513 28 The Evolving Influence of Customer Needs on Product Development 529 29 Choice-based Conjoint Analysis: Reveal Customer Preferences to Increase Product-market Fit 543 30 Creativity Tools for New Product Development 565 31 Forecasting New Products 587 32 A Practical Guide to Facilitating a Design Thinking Workshop 601 Appendix: About the Product Development and Management Association (PDMA) 619 PDMA Glossary of New Product Development Terms 627 Index 661
Robert G. Cooper
Paul Mugge and Stephen K. Markham
Rajan Varadarajan
Wayne Fisher
Bastian Rake and Marvin Hanisch
Rod B. McNaughton
Hans van der Bij and Eelko K.R.E. Huizingh
Stephen K Markham
Joshua L. Cohen, Esq.
Jelena Spanjol and Lisa Welzenbach
Floor Blindenbach-Driessen and Jan van den Ende
Sven Feurer, Steve Hoeffler, Min Zhao, and Michal Herzenstein
C. Anthony Di Benedetto and Roger J. Calantone
Martin Hemmert
Rebecca J. Slotegraaf and Girish Mallapragada
Andrea Wöhrl, Sophia Korte, Michael Bartl, Volker Bilgram, and Alexander Brem
Peter R. Magnusson
Gregory J. Fisher and Aric Rindfleisch
Mohammad Hossein Tajvarpour and Devashish Pujari
Luigi M. De Luca, Andrea Rossi, Zahir Sumar, and Gabriele Troilo
Frank T. Piller, Sebastian G. Bouschery, and Vera Blazevic
Tucker J. Marion, Mohsen Moghaddam, Paolo Ciuccarelli, and Lu Wang
Marina Candi, Claudio Dell’Era, Stefano Magistretti, K. Scott Swan, and Roberto Verganti
Anders Gustafsson, Per Kristensson, Gary R. Schirr, and Lars Witell
Christer Karlsson and Thomas Frandsen
Charley Qianlei Chen, William C. Zhou, and Sunny Li Sun
Abbie Griffin
Kristyn Corrigan
Garth V. Brown
Teresa Jurgens-Kowal
Kenneth B. Kahn
Wayne Fisher
Subject Areas: Mechanical engineering & materials [TG]
