1 1
£50.96 GBP
£50.96 GBP
Sale Sold out
Free UK Shipping

Freshly Printed - allow 7 days lead

The Operational Plan
How to Create a Yearlong Membership Plan

Scott C. Stevenson (Edited by), . MMR (Author)

9781118690468, Wiley

Paperback / softback, published 9 July 2013

52 pages
20.1 x 27.9 x 0.4 cm, 0.147 kg

Originally published by Stevenson, Inc., this practical resource features goal-setting procedures, ways to engage key staff and others, and action plans for shaping effective annual fundraising strategies for nonprofit organizations.

Important topics covered include:

  • Annual dollar and participation goals
  • Board engagement
  • Committee objectives
  • First-year plans
  • Direct mail appeals
  • Quantifiable objectives
  • Staff  retreats
  • Monitoring progress
  • Outreach to diverse audiences
  • Volunteer involvement
  • Analysis and evaluation

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Front Matter (Pages: 1-3)

CHAPTER 1 Getting Started: Examine Historical Data, Conduct Internal Audit (Pages: 4-9)

CHAPTER 2 Analyze Existing Member Categories: Benefits and Dues Structure (Pages: 10-13)

CHAPTER 3 Begin a Collective Planning Process (Pages: 14-20)

CHAPTER 4 Goal-Setting Procedures (Pages: 21-24)

CHAPTER 5 Recruitment and Retention Planning (Pages: 25-30)

CHAPTER 6 Include Chapter Development in Your Plans (Pages: 31-35)

CHAPTER 7 Member Events, Project (Pages: 36-37)

CHAPTER 8 Member Recognition (Pages: 38-39)

CHAPTER 9 Put Your Plan into Written form (Pages: 40-45)

CHAPTER 10 Monitor Progress and Evaluate Success (Pages: 46-48)

Subject Areas: Business & management [KJ]
View full details