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The Operational Plan
How to Create a Yearlong Fundraising Plan

Scott C. Stevenson (Edited by), . SFR (Author)

9781118691588, Wiley

Paperback / softback, published 9 July 2013

64 pages
27.9 x 21.6 x 0.3 cm, 0.173 kg

Originally published by Stevenson, Inc., this practical resource features goal-setting procedures, ways to engage key staff and others, and action plans for shaping effective annual fundraising strategies for nonprofit organizations

Important topics covered include:

  • Essential elements to operational plans
  • Planning and scheduling Donor tracking
  • Revenue forecasting
  • Board involvement
  • Committee objectives
  • Staff engagement
  • Investors
  • Staff retreats
  • Professional growth
  • Quantifiable objectives
  • Outreach to diverse audiences
  • Volunteer involvement
  • Analysis and evaluation

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Front Matter (Pages: 1-3)

CHAPTER 1 Begin by Looking Back — Historical Content (Pages: 4-12)

CHAPTER 2 Goal-Setting Procedures and Considerations (Pages: 13-19)

CHAPTER 3 The Planning Retreat (Pages: 20-24)

CHAPTER 4 Fundraising Strategies to Consider (Pages: 25-32)

CHAPTER 5 Put Your Plan into Written form (Pages: 33-40)

CHAPTER 6 Monitor Progress and Evaluate Success (Pages: 41-46)

CHAPTER 7 Appendix: 2011/2012 Appendix of Forms and Documents (Pages: 47-60)

Subject Areas: Business & management [KJ]
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