The Nonprofit Guide to the Internet
How to Survive and Thrive

Michael Johnston (Author)

9780471328575, Wiley

Paperback / softback, published 25 March 1999

256 pages
23.5 x 18.8 x 1.6 cm, 0.445 kg

Everything nonprofits need to boot up, log on, and benefit from theNet

Now revised and expanded, this easy-to-use guide is packed with thevital information and advice you need to attain--and maintain--acyberadvantage. Covering everything from computer basics todesigning your own Web site, it shows you how to get connected,conduct research, raise funds, expand your outreach--with bothadults and kids--electronically, and much more. With completedetails on the latest technological advances, market trends, andcutting-edge tools, The Nonprofit Guide to the Internet, SecondEdition. Surveys the most up-to-date hardware and software you needto get online

Explores cyberfundraising with examples from recent onlinecampaigns

Includes a rare usage policy to help your organization get the mostof the Net at your office

Illustrates nonprofit best practices on the Web with case studies,charts, and screen shots

Shows how nonprofits can harness the idiosyncratic to develop aunique attention-getting presence on the Web

Contains a multimedia bibliography, a glossary of terms, and adirectory of nonprofit-related Web sites and addresses

Learning about the Internet.

Why a Nonprofit Should Go On-Line.

Getting Connected.

From Knowledge to Action: Finding the Full Potential of theInternet to Improve Your Communication, Outreach, and PublicAwareness.

Research on the Internet: Tools and Tricks.

Cyber-Fund-Rraising.

Making It Happen: Establishing a Presence on the World WideWeb.

Reaching Your Future Supporters Now.

Harnessing the Idiosyncratic.

Appendices.

Index.

Subject Areas: Business & management [KJ]