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The New Nature of Business
The Path to Prosperity and Sustainability, Revised Edition

Andre Hoffmann (Author), Peter Vanham (Author)

9781394378005, Wiley

Paperback / softback, published 23 December 2025

272 pages
22.6 x 15 x 2.3 cm, 0.318 kg

Learn how pioneering business leaders are resetting their companies' relationship to nature, society, and our common future

In The New Nature of Business: The Path to Prosperity and Sustainability, businessman Andre Hoffmann and journalist Peter Vanham describe how companies should change their ways to have continued success, and why the current modus operandi is not working. They present a template for creating “sustainable prosperity”, and case-studies of companies that survived and thrived by opting for change. In doing so, they provide a way out of long-standing dilemmas, such as how to balance business needs with impact on nature, shareholders with stakeholders, and short-term vs. long-term profits.

You'll find:

  • A first-hand account of global healthcare company Roche's sustainability practice, as told by André (Roche's vice-chairman), chairman Severin Schwan, and several other senior management members
  • Case-studies and lessons of organizations with visionary leaders, such as INSEAD, IKEA, Harley Davidson, and Holcim, all of whom have taken a holistic view of their role in the world, and succeeded in doing well while doing good
  • Strategies for addressing the negative externalities and trade-offs that arise from doing business; identifying the right metrics and targets to deliver on your purpose; and accounting for human, social, and natural capital, alongside financial capital
  • A must-read book for business leaders, entrepreneurs, and changemakers at companies around the world, The New Nature of Business, is also insightful and timely for those who advise or oversee companies and their leadership teams.

Preface ix

Acknowledgments xvii

About the Authors xxi

Introduction xxiii

Chapter 1: The Myth of the Founder and a Company’s Capitals 1

Chapter 2: A Conservationist and His Fight for the World’s Natural Capital 25

Chapter 3: Finding the Compass for a New Nature of Business 43

Chapter 4: Roche Today: The Road to Sustainability 61

Chapter 5: The Roots of the New Nature of Business 83

Chapter 6: Building with Intent, and Leading by Example 105

Chapter 7: How the Waste Guy Became a Superhero 131

Chapter 8: A Whole New World of Business Opportunities 147

Chapter 9: The New Nature of Leadership 163

Epilogue 197

Notes 203

Index 229

Subject Areas: Finance & accounting [KF]
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