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The Networked Nonprofit
Connecting with Social Media to Drive Change
Beth Kanter (Author), Allison Fine (Author), Randi Zuckerberg (Foreword by)
9780470547977, Wiley
Paperback / softback, published 16 July 2010
224 pages, Drawings: 2 B&W, 0 Color; Screen captures: 13 B&W, 0 Color; Tables: 2 B&W, 0 Color
23.1 x 17.8 x 1.3 cm, 0.386 kg
"A compelling book on how nonprofits can effectively utilize social media to help organizations to grow, change, and succeed. With deep knowledge and experience, the authors use narrative and examples to show how nonprofits can become networked and also engage people in shaping and sharing their work." (FastCompany.com, August 2010) "Kanter and Fine have been experimenting with social media for years. They have worked with numerous nonprofits to learn how networked organizations operate and to educate others to the benefits of social media within a context of social change" (About.com, July 26, 2010)
The Networked Nonprofit Connecting with Social Media to Drive Change This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet. "The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities." "The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens." "The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."' "A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks." "This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission." "Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world." "URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing." Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.
—Diana Aviv, president and CEO, Independent Sector
—Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations
—Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation
—Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell
—Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network
—Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc.
—Seth Godin
Figures and Tables v Foreword vii Preface xi Acknowledgments xvii The Authors xix One Introducing Networked Nonprofits 1 Two Nonprofit Challenges and Trends 11 Part One How to Become a Networked Nonprofit 23 Three Understanding Social Networks 25 Four Creating a Social Culture 41 Five Listening, Engaging, and Building Relationships 59 SiX Building Trust Through Transparency 73 Seven Making Nonprofit Organizations Simpler 87 Part Two What to Do as a Networked Nonprofit 103 Eight Working with Crowds 105 Nine Learning Loops 121 Ten From Friending to Funding 135 Eleven Governing Through Networks 151 Conclusion 163 Notes 167 Glossary 181 Resources 189 Index 193
Randi Zuckerberg
Subject Areas: Business & management [KJ]
