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The Myths of Creativity
The Truth About How Innovative Companies and People Generate Great Ideas
David Burkus (Author)
9781118611142, Wiley
Hardback, published 19 November 2013
224 pages
22.6 x 15.5 x 2.5 cm, 0.431 kg
“An engaging book that makes its case in good, clear language… [Burkus] forces us to challenge some widely held assumptions.” “Outlines how anyone—especially entrepreneurs—can embrace a practical approach to finding the best kind of mojo for new projects, processes and programs.” “We may no longer literally worship the Muses, but the myths surrounding creativity continue to delude us. In this smart and urgent book, David Burkus explodes these myths and replaces them with the scientific results of modern research on creativity and innovation.” “Creative potential is all too often held captive by misconceptions. Burkus tackles the myths head on and digs into the true underpinnings of creative insight. It turns out that great ideas are within your grasp as soon as you take the reins. Read this book to free yourself of the myths and assumptions that burden your true creative potential.” “Through rigorous research and engaging stories, Burkus debunks the myths of creativity and illuminates a creative process that makes ingenuity accessible to all. If you seek a more innovative company, The Myths of Creativity is a brilliant find.” “David Burkus is an important new voice, both as a scholar and storyteller, as well as a commentator of the emerging ‘GenEntrepreneur’ in America.” “The Myths of Creativity speaks the truth. The processes, environments, and organizational structures that foster creativity, as well as the obstacles that inhibit innovation, are laid bare. David Burkus uncovers the hidden elements which have been at the core of Continuum's innovation process, driving us to find better answers to the biggest questions.” “You must embrace your creative ability in order to thrive in today's marketplace. David Burkus swiftly and effectively debunks the myths that limit your creative firepower.”
—Morgen Witzel, The Financial Times
—Entrepreneur.com (selected as a “Best Business Book to Get Cozy With This Fall”)
—Daniel H. Pink, author, To Sell is Human and Drive
—Scott Belsky, author, Making Ideas Happen and cofounder & CEO, BEHANCE
—Liz Wiseman, author, Multipliers, and founder, The Wiseman Group
—Peter Sims, author, Little Bets, and founder, BLK SHP
—Gianfranco Zaccai, president, chief design officer, and founder, Continuum
—Todd Henry, author, The Accidental Creative
How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.
1 The Creative Mythology 1 2 The Eureka Myth 17 3 The Breed Myth 33 4 The Originality Myth 49 5 The Expert Myth 67 6 The Incentive Myth 87 7 The Lone Creator Myth 105 8 The Brainstorming Myth 125 9 The Cohesive Myth 141 10 The Constraints Myth 159 11 The Mousetrap Myth 177 Notes 195 Acknowledgments 203 About the Author 205 Index 207
Subject Areas: Business & management [KJ]
