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The Movies As a World Force
American Silent Cinema and the Utopian Imagination

Ryan Jay Friedman (Author)

9780813593609

Hardback, published 4 February 2019

264 pages, 20 B&W
22.9 x 15.2 x 2.3 cm, 0.666 kg

"Recommended."
— Choice

"The Movies as a World Force is a significant contribution to the historical study of the American cinema of the silent era, charting an expansive but largely unacknowledged utopian discourse about history, social progress, and the massification of culture that was central to the screen practices of early Hollywood and to various middlebrow projects of linking commercialized culture to the progress of democracy. Friedman does an outstanding job of making visible the contours of this expansive and decidedly anti-modern historical tendency, describing how the cinema was its inspiration and a principal site for its articulation. This book challenges us to rethink our understanding of the emergent studio system and the function of public relations in relation to what were undoubtedly widespread beliefs in the cinema as a spiritual force of global transformation."
— Mark Lynn Anderson, author of Twilight of the Idols: Hollywood and the Human Sciences in 1920s America

Throughout the silent-feature era, American artists and intellectuals routinely described cinema as a force of global communion, a universal language promoting mutual understanding and harmonious coexistence amongst disparate groups of people. In the early 1920s, film-industry leaders began to espouse this utopian view, in order to claim for motion pictures an essentially uplifting social function. The Movies as a World Force examines the body of writing in which this understanding of cinema emerged and explores how it shaped particular silent films and their marketing campaigns. The utopian and universalist view of cinema, the book shows, represents a synthesis of New Age spirituality and the new liberalism. It provided a framework for the first official, written histories of American cinema and persisted as an advertising trope, even after the transition to sound made movies reliant on specific national languages.

Acknowledgments
Introduction: Motion Pictures and Modern Communion  

1 Enlightened Public Opinion: Post-Reform Progressivism, Mental Science, and Gerald 
Stanley Lee's "Moving-Pictures"
2 "The Occult Elements of Motion and Light": Vachel Lindsay's Utopia of the Mirror Screen
3 "The Motion Picture Is War's Greatest Antidote": Rescue as Release of Force in D. W. Griffith's Intolerance
4 "Everything Wooed Everything": The Triumph of Morale Over Moralism in Rupert 
Hughes's Souls for Sale
5 "Little Grains of Sand": Positive Thinking and Corporate Form in Douglas Fairbanks's The Thief of Bagdad
Conclusion: Universal History and the Historicity of Film Entertainment
Notes  

Index

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