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The Most Successful Small Business in The World
The Ten Principles
Michael E. Gerber (Author)
9780470503621, Wiley
Hardback, published 19 January 2010
192 pages, Charts: 1 B&W, 0 Color; Drawings: 1 B&W, 0 Color
23.6 x 16.3 x 2.3 cm, 0.363 kg
A unique guide for the crucial start-up phase of a business So much attention goes to business practice and operation, yet the majority of ventures still fail. One area often overlooked is preparation. Too few entrepreneurs ask themselves, what are you supposed to do before you start your start-up? The Most Successful Small Business in The World gives you Michael E. Gerber's unique approach to thinking about the meaning of your company by applying his ten critical steps; a process you must go through long before you ever open your door. With these simple principles, based on expert Michael Gerber's years spent helping countless entrepreneurs, you'll take the essential first steps to lay the groundwork for building what Michael E. Gerber calls The Most Successful Small Business In the World! If you're ready to make your business dream more than just a reality, and resolve to do something bigger than you ever imagined, The Most Successful Small Business In The World will provide you with a stunningly original process for thinking yourself through it. Yes, you too can create The Most Successful Small Business In The World...Michael E. Gerber will show you exactly how to do it.
Foreword By Rabbi Levi Cunin xiv A Brief Introduction xix Chapter 1 The First Principle 1 Chapter 2 The Second Principle 12 Chapter 3 The Third Principle 24 Chapter 4 The Fourth Principle 48 Chapter 5 The Fifth Principle 62 Chapter 6 The Sixth Principle 82 Chapter 7 The Seventh Principle 98 Chapter 8 The Eighth Principle 108 Chapter 9 The Ninth Principle 122 Chapter 10 The Tenth Principle 130 Epilogue Concerning Success 144 An Invitation from the Author 153 Resources 155
Subject Areas: Business & management [KJ]
