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The Million Dollar Private Practice
Using Your Expertise to Build a Business That Makes a Difference
David Steele (Author)
9780470635780, Wiley
Paperback / softback, published 4 September 2012
288 pages
22.6 x 15 x 2.5 cm, 0.363 kg
Broaden your professional horizons, expand the scope of your practice, and create new revenue streams You are uniquely gifted in your ability to ease suffering and enhance quality of life. You help solve profound human problems and restore hope. Now, The Million Dollar Private Practice reveals how you can leverage your distinctive talents and expertise to dramatically expand your professional and financial horizons. Building upon the premise that the key to building a million-dollar practice is expanding your services from "one to one" to "one to many," renowned private practice development consultant David Steele reveals his time-tested strategies for transforming the ways you think and work. You'll discover how to: Demonstrating that profits need not be the enemy of ideals, this insightful guide to professional development is an important resource for psychotherapists, family and marriage therapists, social workers, and all private practice professionals seeking creative ways to attract new clients and build their businesses.
Preface vii CHAPTER ONE Is a Million Dollar Practice Right for You? 1 CHAPTER TWO Your Mission and Message 41 CHAPTER THREE Owning Your Niche: The Platinum Rule of Marketing in Action 67 CHAPTER FOUR How to Create Services, Products, and Programs That Promote Change 101 CHAPTER FIVE Creative Business Models and Service Delivery Systems 121 CHAPTER SIX Creative Marketing 145 CHAPTER SEVEN Making the Sale, Getting the Client 189 CHAPTER EIGHT Building Your Million Dollar Practice 225 Epilogue 255 Afterword 265 Appendix: Selected Resources for Building Your Million Dollar Practice 267 About David Steele 269 Notes 271
Subject Areas: Psychology [JM]
