“The Little Book of Robo Investing is a call to action for a new era of informed and empowered investors. It expertly and entertainingly demystifies robo investing, through use of real-world examples and relatable problem solving. Liu and MacBride equip readers with the knowledge and tools to embrace the future of finance with confidence."
—Zara Stone, award-winning tech and business journalist, and author of Killer Looks: The Forgotten History of Plastic Surgery in Prisons, and The Future of Science is Female: The Brilliant Minds Shaping the 21st Century

“Robo advisors drastically simplified today's complex investing world. They brought about a number of advantages to individual investors via websites and mobile apps, including low account minimums and fees, broad diversification, tax efficiency, personalization and convenience. Expertly explained by the authors in this lucid book, robo advisors make successful investing easy for just about everyone.”
—Jeff Rosenberger, COO of Guideline, and former executive at Wealthfront

“I've worked with countless young soldiers tasked with managing military careers, travel, and supporting their families who could benefit from the straightforward, easy-to-understand approach in this book. The online nature of the service means it will grow with you.”
—Jason Cano, Lt Col, U.S. Space Force

“I encourage everyone to look at the wisdom and enduring lessons of this remarkably well-sourced historical and rational work. The Little Book is the perfect bedside guidebook for those who want to hear the secrets of investing from those with access to the best advice on offer. A wonderful read. Thank you Elizabeth and Qian for all you do to elevate investing as an important life skill and for making it accessible to everyone regardless of financial means, status or background.”
—Pia Sawhney, Partner, Armory Square Ventures

“Before the advent of robo advisors, only the wealthy could afford sophisticated financial advice provided by traditional human financial advisors. Similar to many other traditional industries disrupted by technology, robo advisors automated sophisticated financial advice, made it accessible to regular investors at a low cost and leveled the playing field. The authors skillfully explained the movement of robo advisors and how American individuals and families without a ton of knowledge in finance and investing can easily use robo advisors to build financial security over time.”
—Nick Shalek, General Partner of Ribbit Capital